Social Media & Content Specialist

Description

For more than 45 years, Blue Trust advisors have applied biblical wisdom and technical expertise to help clients make wise financial decisions to experience clarity and confidence and leave a lasting legacy. With nearly $60 billion in assets under advisement, over 460 team members and a nationwide network of 19 offices, we offer comprehensive wealth management and trust services to more than 11,000 clients in all 50 states.

The Social Media & Content Specialist is responsible for bringing the Blue Trust brand to life across digital channels — crafting compelling, faith-aligned content while managing the firm’s day-to-day social media presence. This role blends creativity and operational precision, producing short-form videos, graphics, and written content while also administering social platforms, scheduling posts, monitoring engagement, and tracking performance.

This role requires an agile storyteller skilled in translating the Blue Trust mission into compelling digital content. The Specialist ensures that brand integrity, clarity, and consistency are reflected across all platforms.

• Develop and produce original social media content (graphics, reels, short-form videos, captions) across Blue Trust platforms — including Linked In, Instagram, Facebook, and You Tube.
• Translate brand campaigns into channel-appropriate stories.
• Use AI tools (Canva Magic Studio, ChatGPT, etc.) to streamline design and storytelling.
• Ensure all content reflects Blue Trust’s brand standards, biblical values, and compliance guidelines.
• Capture and curate advisor, client, and internal culture stories that reinforce Blue Trust’s mission.

• Write and design client-facing emails and newsletters in collaboration with the Digital Marketing Manager.
• Translate social and campaign stories into email formats (subject lines, layouts, and calls-to-action).
• Ensure email content reflects Blue Trust’s brand standards, faith-forward voice, and compliance requirements.
• Support advisor-level email templates and localization needs.

• Manage the firm’s day-to-day presence on native social media platforms.
• Maintain content calendars and coordinate approval workflows with Marketing and Compliance.
• Schedule, publish, and monitor posts to maintain a consistent and professional online presence.
• Engage followers, respond to comments, and elevate community interactions that reflect the brand’s voice.
• Track trends and relevant conversations to keep Blue Trust’s content fresh and timely.

• Collect and analyze performance data (engagement, impressions, reach, click-throughs).
• Prepare monthly and quarterly reports to inform campaign optimization and advisor engagement strategies.
• Partner with the Digital Marketing Manager to integrate social data into broader marketing dashboards.
• Collaborate with the Digital Marketing Manager to interpret data and recommend creative optimizations.

• Work closely with the Digital Marketing Manager on email campaigns — coordinating copy, design, scheduling, and post-send analytics.
• Partner with the Marketing team to create and distribute advisor-level social templates and content.
• Support the broader Marketing team in omni-channel initiatives that connect social, email, and web storytelling.

• Maintain organized content libraries and asset archives in field enablement platforms.
• Submit posts and content for compliance review as needed, ensuring timely approvals.
• Assist with influencer partnerships, community engagement, and social activations during events or campaigns.
• Monitor platform updates and recommend workflow improvements or new tools to enhance efficiency.