Marketing Ops Manager

Recognized as a 2025 Inc. Best Place to Work ranked #311 on the Inc. 5000 , and winner of the 2024 AI Breakthrough Award, Document Crunch is the construction industry’s leading AI Risk Reduction Platform. Powered by Crunch

AI™ and one of the industry’s richest proprietary datasets, we help project teams cut through the noise, reviewing documents in seconds, guiding decisions with built-in best practices, and answering on-the-job questions instantly from bid to closeout. Our company is people-focused and values-driven. We know that to achieve great things, you need a great team, and our “Crunchers” go above and beyond in everything they do.

In addition, everyone on our team stays true to our core values, a must if you’d like to become a Cruncher.

We Are Lion-Hearted:
We thrive together as a team and in a community. Our network is our superpower, so we look to always invest in long-term relationships, built on integrity, empathy and authenticity.

We Are Fiercely Inspired:
The privilege of this opportunity and the people we share it with inspire us all. We are fiercely committed to realizing our potential and relentless in pursuit of winning big.

We Are Growth-Minded:
Our evolution is essential to continue thriving. We are committed to pushing our limits, learning, growing and evolving because this is what makes for a great life experience.

Document Crunch isseekinga dynamic, detail-obsessed Marketing Operations Manager to join our amazing and tight-knit team. As the owner of our Hub Spot instance and marketing systems,you’llensure our demand gen engine runs cleanly while building andmaintainingautomation, lifecycle architecture, lead routing, segmentation, and performance reporting that turns campaigns into measurable pipeline.

This is a hybrid role for candidates based in our Atlanta, GA Hub.

• Own Hub Spot instance health: user management, permissions, objects, properties, naming conventions, and governance.
• Maintain scalable campaign architecture across emails, landing pages, forms, lists, workflows, and lifecycle stages.
• Standardize buildpractices,so campaigns launch faster with fewer errors.

• Design and maintain workflows for lead capture, nurture, re-engagement, customer comms, and partner programs.
• Own lifecycle stage definitions, MQL/SQL criteria (in partnership with leadership), and operational rules.
• Manage lead scoring models (fit + intent) and continuously tune based on performance and sales feedback.

• Build and maintain lead routing, assignment rules, and notification logic to ensure speed-to-lead.
• Implement and enforce SLAs across Marketing and Sales (handoff timing, follow-up requirements, disposition tracking).
• Partner with Sales Ops/Rev Ops to maintain clean handoffs, required fields, and consistent reporting across systems.
• Own data hygiene: deduplication, normalization, enrichment processes, and field-level governance.
• Build scalable segmentation frameworks for email/lifecycle, ABM lists, and campaign targeting.
• Monitor database health, deliverability inputs, and consent management.

• Own tracking plan and conversion event integrity (UTMs, pixels, offline conversion imports where relevant).
• Build dashboards and recurring reporting that leaders actually use: pipeline, conversion rates, CAC inputs, funnel velocity, and campaign influence.
• Define attribution approach (pragmatic + transparent) and ensure measurement is consistent across channels and campaigns.

• Set up the operational infrastructure that makes testing possible (naming, tracking, QA, reporting templates).
• QA campaigns before launch to prevent broken links, missing tracking, routing errors, or reporting gaps.
• Create reusable templates for emails, landing pages, workflows, and reporting views.

• Ensure compliance with CAN-SPAM, GDPR/CASL (as applicable), consent/opt-in management, and data retention practices.
• Maintain documentation for processes, governance rules, and system changes.

These are the primary skills we're…