Senior Product Manager - CORTRAK Specialty Nutrition Systems, North America

Job Title

Senior Product Manager – CORTRAK Specialty Nutrition Systems, North America

United States (US)

Sr. Director, Global SNS Marketing

At Avanos, we passionately believe in three things:

• Making a difference in our products, services and offers, never ceasing to fight for groundbreaking solutions in everything we do;
• Making a difference in how we work and collaborate, constantly nurturing our nimble culture of innovation;
• Having an impact on the healthcare challenges we all face, and the lives of people and communities around the world.

Avanos is a medical device company focused on delivering clinically superior breakthrough solutions. Headquartered in Alpharetta, Georgia, we develop, manufacture and market recognized brands in more than 90 countries. Avanos Medical is traded on the New York Stock Exchange under the ticker symbol AVNS.

Provides leadership to the Specialty Nutrition Systems product portfolio managing the CORTRAK and CORGRIP businesses with a focus on growing these categories through the development and execution of strategic business and marketing plans.

• Assist in developing and executing effective plans and programs to drive net sales, operating profit, and market share.
• Maintain full P&L management responsibility for product portfolios.
• Develop long‑term strategic business and marketing plans for product portfolio segments.
• Create pricing strategies that support growth and profitability.
• Collaborate with Sales, Planning and Finance teams to develop accurate forecasts and ensure required fill rates.
• Support GPO/IDN strategies to grow and maintain the business.
• Continuously evaluate product mix to reduce redundancy and align with strategic objectives.
• Launch new products, including branding, pricing, positioning, messaging, marketing campaigns, training and forecasts.
• Develop tools and training to improve sales force competency, drive new product sales and provide superior customer service.
• Lead the development and execution of digital marketing and demand generation programs.
• Gather customer insights through end‑user focus with physicians/clinicians to inform initiatives.
• Establish and manage relationships with industry KOLs and lead Sales Advisory Boards.
• Communicate effectively with sales and cross‑functional teams to ensure collaboration.
• Seek performance feedback, initiate personal development activities and realize career potential.

• Hybrid position – three days per week onsite in the Alpharetta Office.
• Bachelor’s degree required.
• At least 7 years of product management and sales experience in the healthcare or other regulated industry.
• Ability to travel up to 25%.
• Experience managing cross‑functional teams without direct reporting relationships.
• Strong collaboration and influence skills.

• MBA with a Marketing or Business concentration.
• Product management experience within digestive health, enteral feeding, or capital equipment.
• In-depth understanding of medical device legal and regulatory pathways.
• Complex project management experience.

• Exceptional written, verbal and communication skills.
• Experience in forecasting and demand planning.
• Development of strategic business plans and execution plans that drive strategic goals.
• Ability to assess market and competitive landscape.
• Successful product launch experience.
• Understanding of internal/external customer perspectives.
• Management of an advertising and promotion budget.
• Knowledge of branding and brand management.
• Ability to multi‑task and work under pressure in a fast‑paced environment.
• Strong computer skills, including Microsoft Word, Excel, Outlook, PowerPoint.

Avanos Medical is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law.

to apply if you are a current Avanos employee or contractor.

• Generous 401(k) employer match (up to 100% of the first 4% and 50% of the next 2%).
• Comprehensive health, dental and vision insurance.
• Unlimited sales commissions.
• Onsite gym and cafeteria.
• HQ region voted “best place to live” by USA Today.
• Day‑one benefits and total rewards package.

Make your career count and help improve the health and wellbeing of others. We provide more than just a salary – our Total Rewards package includes competitive pay, health benefits, retirement plans and work/life advantages.