Content & Social Media Manager at Visit Alexandria

Black Marketers Association of America (BMAA) | Full time

Alexandria, United States | Posted on 10/08/2025

Visit Alexandria is the City of Alexandria’s not-for-profit destination marketing organization (DMO), promoting Alexandria, Virginia, as a premier destination for tourism and meetings. Our purpose is simple but powerful:
We showcase Alexandria to the world by highlighting its character, culture and creativity, which attracts visitors who strengthen our economy and community.

At the heart of our culture are our values—Teamwork, Strategy, Creativity, Inclusion, and Joy—which guide how we collaborate, serve our community, and welcome the world. These values shape not only how we market Alexandria but also how we show up for our members, visitors, and one another each day.

Recognized by Travel + Leisure as a Top 5 Best City in the U.S. 2025 and voted a Condé Nast Traveler Top 3 Best Small City in the U.S. 2025, Alexandria is a welcoming weekend escape on the Potomac River, minutes from Washington, D.C. Founded in 1749 and boasting the nation’s third oldest historic district, Alexandria hums with a cosmopolitan feel.

Stroll Old Town Alexandria’s King Street mile to find more than 200 independent restaurants and boutiques plus intimate historic museums and new happenings at the waterfront. Explore vibrant neighborhoods beyond Old Town, trace George Washington and the Founding Fathers’ footsteps and follow the stories of Black Americans who shaped the history of Alexandria and the United States.

The Content & Social Media Manager is a critical team member in Visit Alexandria’s award-winning Marketing & Communications (Mar Comm) department, overseeing content strategy across all owned channels. This person has a journalistic curiosity to uncover what’s new in Alexandria and develop relationships with Visit Alexandria’s members and partners by being immersed in the community. They craft rich and compelling stories across owned channels to promote Alexandria’s distinctive experiences and Visit Alexandria members to ultimately connect visitors with Alexandria’s brand.

They oversee and execute content and social media, manage posting schedules and supervise external content creators and influencers. They capitalize on key moments in time and generate buzz for the destination by creating blog posts, video content and email marketing campaigns for use in myriad promotional strategies. They also work cross-functionally with team members across the organization to optimize content development, effectiveness, performance tracking and reporting.

The Content & Social Media Manager is required to live in or relocate to the Washington, D.C. region, within a reasonable distance of Alexandria, VA, to adhere to the hybrid schedule and in-person responsibilities.

Content Planning and Project Management

Demonstrates unwavering journalistic curiosity to help uncover what’s new in Alexandria and the deeper stories of member businesses throughout the city’s neighborhoods by monitoring social media buzz, keeping an ear to the ground, being visible in the community and mining updates from the membership team while understanding travel trends.

Helms content strategy, development and publication.

Leads execution of Visit Alexandria’s digital content calendar reflecting leisure, meetings and groups priorities.

Collaborates with Digital Marketing and CRM Manager on a timeline of new and refreshed webpages and stays on top of ongoing website edit requests.

Oversees the seasonal events compilation process for digital content and communications needs in coordination with the Communications Specialist and Director of Member Relations.

Supports the Digital Marketing and CRM Manager on SEO and content marketing strategies that align with multi-channel advertising initiatives.

Works with Director of Communications to ensure that key messages are brought to life on all content platforms, and across target audiences.

Partner with the Creative Director to secure fresh photo and b‑roll assets for use in content and communications vehicles across the organization.

Proactively and…