Vice President of Marketing

Role:
Vice President of Marketing

About the Company

Far Post Media (FPM) is a dynamic and influential global public relations firm specializing in issue advocacy and strategic communication. At FPM, our mission is to amplify voices and drive impactful positive change. With a proven track record of shaping public opinion, we leverage our deep understanding of the media landscape to deliver meaningful results for every campaign. We take pride in our ability to help clients better understand evolving communications, integrate emerging media platforms, implement effective messaging strategies and increase digital engagement.

Our team of seasoned professionals approaches each opportunity thoughtfully and collaboratively and is dedicated to creating tailored strategies that resonate with diverse audiences to increase engagement and achieve successful outcomes. Based in the Washington, DC Metro area, we proudly serve clients worldwide.

About the Team

At Far Post Media, our team is the heart of our success. We are skilled experts with extensive global experience in developing and managing comprehensive and impactful strategic communications programs to achieve specific objectives such as increasing share of voice, enhancing reputation, and mobilizing grassroots efforts. Our approach prioritizes nimble, adaptive strategies while working seamlessly with a diverse range of partners, from grassroots organizations to global enterprises.

Each team member brings a unique set of skills and a relentless drive to amplify voices and create meaningful change. Together, we navigate the complexities of issue advocacy with creativity, dedication, and an unwavering commitment to solving complex communications challenges and achieving client objectives.

About the Role

The Vice President of Marketing & Strategy is a senior leader responsible for managing people, systems, and priorities to deliver effective, evidence-based geopolitical communications campaigns across international markets. Reporting directly to the CEO, this role ensures that teams operate with discipline, clarity, and accountability; that analytics meaningfully inform decision-making; and that creative campaign strategies are planned and executed in alignment with geopolitical realities.

This position balances organizational leadership, analytical rigor, and strategic creativity to support complex, high-stakes client engagements.

RESPONSIBILITIES

Leadership & Management (Primary Responsibility)

• Lead, manage, and develop cross-functional marketing and communications including building roadmaps for team growth and development.

• Oversee management of partner firms across multiple regions and time zones.

• Establish clear roles, workflows, and accountability structures to ensure consistent delivery across campaigns.

• Set priorities, allocate resources, and manage budgets to align with strategic objectives.

• Foster a culture of professionalism, analytical discipline, and strategic thinking.

• Serve as a senior internal decision-maker, escalating risks and resolving operational challenges.

Analytics, Measurement & Performance Oversight

• Oversee marketing and communications analytics strategy.

• Optimize campaign performance reporting with data integration, narrative changes, sentiment analysis, and other client-determined key performance indicators. Ensure measurement supports management decisions.

• Review and validate analytical outputs, ensuring they are methodologically sound and decision-relevant.

• Develop multi-variate testing strategies for campaigns.

• Translate analytical findings into clear guidance for clients and internal leadership.

• Set expectations for data quality, reporting standards, and insight generation across markets.

• Assess current data needs for the firm and provide thoughtful proposals for new tools, onboarding, and integrate new tools. Mentor team for full utilization of the tools.

Strategic Planning & Creative Campaign Direction

• Lead the strategic planning of geopolitical and international communications campaigns.

• Guide creative teams to develop campaigns grounded in political, cultural, and regional realities.

• Ensure creative concepts…