Data & Marketing Insights Analyst

Responsibilities
Data Sourcing, Asset Ownership & Analytics Execution (50%)

• Own and expand key marketing and market-intelligence datasets (internal + external), including defining what "good data" looks like for the business.
• Proactively identify data gaps and clearly articulate requirements: what we need, why we need it, where it should come from, and how it will be used.
• Source and integrate analytics inputs across platforms (paid media, web/app, CRM/email, social listening, research, third-party data).
• Build and enhance dashboards, reports, and visualizations that provide reliable, real-time visibility into performance and drivers.
• Partner with data governance/technology teams to ensure data quality, definitions, and integration across systems.
• Create repeatable processes to convert large, complex datasets into signal-over-noise insights and measurable recommendations.
• (Nice-to-have / growth area) Support the evolution of an internal data environment by contributing to database/data mart design, documentation, and scalable reporting foundations.

• Own social intelligence workflows and tools (e.g., Brandwatch, Meltwater, Net Base) and connect social signals to campaign and market outcomes.
• Translate ambiguous questions into structured analyses: define the question, determine the data needed, validate assumptions, and deliver insights.
• Deliver integrated analytics (segmentation, predictive/propensity insights, ROI optimization, test-and-learn readouts) that improve targeting and performance.
• Establish benchmarks, track progress, and communicate insights to channel and project leads with clear implications and next steps.

• Partner with leadership to inform the analytics roadmap—including priorities for data acquisition, tooling, and scalable measurement.
• Develop insight-driven content for weekly/monthly/quarterly business reviews (decks, one-pagers, and executive summaries).
• Advise teams on planning, optimization, and long-term growth opportunities grounded in evidence.

• Bachelor’s degree or equivalent experience; 7+ years in marketing analytics, insights, market research, or adjacent analytics roles.
• Proven ability to operate as a self-starter: independently driving analyses from vague problem statements to decision-ready outputs.
• Demonstrated success working with large, complex datasets and turning noisy inputs into clear, defensible recommendations.
• Strong capability to define and advocate for data needs (requirements, definitions, sourcing options, tradeoffs, and business value).
• Expertise translating data into executive-ready recommendations across decks, one-pagers, dashboards, and verbal narratives.
• Deep knowledge of marketing KPIs and measurement concepts (segmentation, predictive analytics, attribution/measurement frameworks).
• Advanced proficiency in Tableau/Power BI/Excel and strong PowerPoint skills.
• Strong stakeholder management, communication, and project execution in fast-paced environments.

• Market research and intelligence gathering; strong social/digital ecosystem knowledge.
• High proficiency in Boolean logic, media monitoring, and social content analysis.
• Strong organization, attention to detail, and ability to manage competing priorities.
• Client-service mindset and comfort working under tight deadlines.
• Comfort partnering with technical teams and navigating data ambiguity (definitions, gaps, inconsistent sources).

• Strong SQL skills and experience querying large datasets.
• Experience contributing to or owning analytics datasets in a database/warehouse environment (e.g., Snowflake, Big Query, Redshift) or building "single source of truth" reporting layers.
• Familiarity with data modeling, ETL/ELT concepts, dbt, Airflow, or lightweight automation (Python/R).
• Experience evaluating and integrating third-party datasets and vendors.

• Location: Hybrid — four days per week in our Alexandria, VA-area office, one day remote.
• Structured onboarding and access to education benefits.

• Salary Range: $110,000-$125,000 base,…