Senior Manager, Website Content and User Experience

Position Summary

This position will lead the design, development, and ongoing management of foundational and innovative digital-owned experiences for United Way Worldwide to transform our business and drive donor and supporter engagement, acquisition, and retention. The role oversees United Way.org as a centralized, primary asset to inform, educate, and connect people to the work of United Way. This individual makes strategic recommendations and leads content management for other public-facing websites, supports e‑mail marketing approaches, and coordinates technology platforms that connect to United Way’s owned channels.

The role leads projects that provide best‑in‑class user experiences, overseeing the full life cycle of assigned assets.

• Prioritize the user at every decision point, with a knack for understanding user behavior, analyzing data, and establishing strategies to maximize overall impact.
• Develop, design, and execute user experiences (including landing pages) and content recommendations to expand audience understanding and level of engagement with United Way. Oversee updating and formatting of web content.
• Architect, communicate, and build alignment on key digital journeys and experiences that drive new and deepen current donor and supporter relationships.
• Provide direction to, and coordinate with internal content creation teams, to ensure assets (visuals, video, featured stories, headers, copy) all follow digital best practices and deliver against objectives.
• Develop and oversee an editorial calendar for UW.org that aligns with annual communications, priority programs, and social media activation plans.
• Collaborate with internal and external stakeholders to create web experiences that grow traffic and engagement by adopting UX, information architecture, social media integration, and SEO best practices.
• Create new proposals through a digital lens based on historical information, current trends & experiences to help evolve and grow our digital footprint.
• Collaborate with analytics and donor insight team members to leverage and enhance existing data and analytics, and develop additional research and data sources as necessary, to inform strategy and ongoing optimization.
• Coordinate with IT team members and external hosting partner to monitor website performance, and identify, prevent, and resolve issues. Establish ways of working to ensure optimal digital experience oversight.
• Ensure adherence to United Way Worldwide brand standards and organizational objectives are prioritized in all efforts.
• Track and analyze website traffic trends and use findings to make data‑driven decisions about editorial content.
• Provide direct support for online fundraising, donor management, and integrated marketing efforts.
• Develop and deliver internal communications and presentations to cross‑functional teams and leadership to socialize strategies, results, and programs.
• Lead A/B testing approach and tracking on UW.org and other digital assets.
• Ensure digital marketing excellence, including the highest possible brand and consumer experience.
• Other duties as assigned.

A digital portfolio is required for the application process. Please include a link to your portfolio in your resume or upload a sample of your work for consideration.

• Bachelor’s degree in a related field such as marketing, user experience design, communications, or a related field; or commensurate experience.
• Minimum five years of experience in a similar or related role.
• Experience working across different functions related to digital marketing including website development, digital media marketing, SEM, SEO, social media, mobile development, analytics, CRM, and user experience.
• Must be comfortable working within a Drupal CMS environment and coordinating efforts with internal developers (IT) and external partners.
• Working knowledge of Google Analytics/GA4, Google Tag Manager, UTM creation/tracking, retargeting/remarketing strategies and web APIs.
• Strong and effective project management skills and ability to lead and direct internal and outside resources.
• Ability to manage multiple projects…