Director, and Digital Marketing

Join Bell Partners and be a difference maker.

At Bell Partners, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates. We proudly serve our community of 85,000+ homes across 13 states and the District of Columbia. As stewards entrusted to contribute with care and appreciation, our 2,000 associates succeed in a dynamic space where everyone impacts.

We take pride in producing outstanding results and fostering a work environment that allows everyone to contribute to their fullest potential. We rise above industry standards when every associate embraces their unique role and seizes the opportunity to make an impact.

The Director, Performance and Digital Marketing is a strategic, data-driven leader responsible for powering Bell’s digital performance engine across paid media, organic search, attribution, analytics, and marketing technology. This role shapes the digital strategies that fuel lead generation, conversion, and brand visibility across the entire portfolio, partnering closely with Community Marketing, Digital, Operations, and Executive Leadership to drive measurable growth.

This leader is responsible for connecting the dots between technology, analytics, creative, and on-site performance. You will set the vision for Bell’s paid and organic marketing approach, manage enterprise vendor partnerships, oversee campaign execution and optimization, and develop the KPIs and reporting structures that move the business forward.

The Director, Performance and Digital Marketing ensures our digital ecosystem is modern, integrated, measurable, and continuously optimized. If you thrive at the intersection of data, strategy, and execution; this is your stage.

• Develop and implement a multi-channel performance marketing strategy that aligns with Bell’s business goals, occupancy needs, and marketing priorities.
• Partner with the Community Marketing (Account Management) team to determine property-level marketing strategy, budget allocation, and performance optimization.
• Lead omnichannel campaign planning across search, social, display, CTV, programmatic, retargeting, SEO, and future channels.
• Use data-driven insights to continually refine strategy, improve ROI, and drive measurable results across the portfolio.

• Define Bell’s performance marketing KPIs and build a clear reporting structure that enables transparency and decision-making across the organization.
• Create dashboards, reporting frameworks, and analysis routines for portfolio performance, channel efficiency, and lead quality.
• Support the Community Marketing team by developing QPR-ready insights and reporting for client updates and ownership conversations.
• Develop attribution and forecasting models that inform media mix, investment strategy, and occupancy planning.

• Own and manage integrations across websites, CRMs, voice/telephony, AI tools, call analytics, and attribution platforms.
• Evaluate and adopt new technologies to improve targeting, automation, personalization, and measurement.
• Oversee SEO and SEM strategies to ensure ongoing improvements in visibility, ranking, and conversion.
• Guide improvements to landing pages, website performance, and user journeys to increase conversion rates.

• Own all performance marketing vendor relationships including contract negotiation, renewals, pricing, and SOW development.
• Ensure all vendors deliver against KPIs, SLAs, and Bell’s performance expectations.
• Work with the innovation team to evaluate new partners, tools, and platforms that strengthen Bell’s marketing capabilities.
• Lead RFPs and vendor assessments with cross-functional partners and Procurement.

• Lead, mentor, and develop the performance marketing team, ensuring clarity of roles, strong execution, and continuous skill development.
• Work closely with vendor partners and Brand to ensure campaigns are visually compelling, compliant, and aligned to Bell’s brand.
• Collaborate with Operations and…