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Senior Manager, Digital Marketing

Job in Alexandria, Fairfax County, Virginia, 22350, USA
Listing for: Cotton & Company LLP
Full Time position
Listed on 2026-01-16
Job specializations:
  • IT/Tech
    Digital Marketing, Data Science Manager
Salary/Wage Range or Industry Benchmark: 100000 - 125000 USD Yearly USD 100000.00 125000.00 YEAR
Job Description & How to Apply Below

Senior Manager, Digital Marketing

What to expect when you join Sikich

Team members at Sikich have a lot in common while also being part of a rich and diverse group of contributors, creating a distinct and thriving culture. Chief among our commonalities is a desire for growth and a shared unity of purpose in our professional lives. We believe that through diverse perspectives, challenging the status quo and rewarding action, we accelerate innovation and drive growth—for our clients, for ourselves and for our communities.

The professional services landscape continues to evolve. For Sikich, this means we have an opportunity to further cement our leadership position in this industry and continue to grow our organization in increasingly exciting ways. This growth is meaningful for every team member at our company because larger companies simply see more interesting client opportunities and can attract impressively talented individuals like you.

Through a dedicated focus on key business priorities and intentionally creating a rewarding employee experience, Sikich has developed into a highly regarded provider of professional services and a sought‑after employer of choice.

Do you want to work with other skilled practitioners and serve clients in a way that makes a difference? Are you seeking a supportive environment backed by a deep and extensive set of skillsets? Are you ready to make an impact and be acknowledged for your contributions? If you answered yes to these questions, we see a mutually beneficial and gratifying relationship on the horizon!

Are you ready to grow with us?

Position Summary

Sikich is seeking a Senior Manager of Digital Marketing to lead and evolve our digital marketing strategy across the ecosystem to drive brand and revenue growth. This role is responsible for setting digital strategy, driving performance, and building a high‑performing team that supports brand growth, demand generation, and client engagement across our diverse offerings.

The ideal candidate is both strategic and hands‑on—a someone who understands how digital channels work together, can translate business goals into measurable outcomes, and knows how to lead people and partners to deliver results at scale.

What will you do in this role? Digital Strategy & Performance
  • Own and optimize Sikich's full digital marketing ecosystem, including website(s), Mar Tech platforms, ABM tools, social media, and email marketing
  • Develop and execute an integrated digital strategy aligned to brand, growth, and pipeline objectives
  • Own, establish and measure KPIs, dashboards, and reporting to measure performance, insights, and ROI across all digital channels
  • Continuously evaluate emerging platforms, tools, and best practices to keep Sikich at the forefront of digital marketing
Website & Mar Tech Leadership
  • Oversee website strategy, UX, content governance, and performance optimization
  • Lead Mar Tech platform strategy and integration (CRM, marketing automation, analytics, personalization, etc.)
  • Partner cross‑functionally with IT, sales, and service lines to ensure platforms are scalable, secure, and effectively adopted
Team Leadership & Development
  • Manage and mentor a team of digital marketing professionals, fostering accountability, growth, and collaboration
  • Set clear priorities, workflows, and standards to ensure quality, consistency, and efficiency
  • Serve as a coach and thought leader, elevating digital capabilities across the broader marketing organization
Vendor & Partner Management
  • Lead relationships with external agencies, vendors, and platform partners
  • Manage budgets, scopes of work, performance expectations, and contracts
  • Ensure vendors operate as true partners and extensions of the Sikich team
Cross‑Functional Collaboration
  • Work closely with brand, communications, service line marketing, and business development teams to align digital execution with firm‑wide priorities
  • Translate complex business needs into effective digital solutions that drive engagement and growth
What do you need to succeed in this role?
  • 10‑12 years of digital marketing experience, with increasing responsibility and leadership scope
  • Experience in professional services, B2B, or…
Position Requirements
10+ Years work experience
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