Senior Analyst, Digital Analytics & Insights

Senior Analyst, Digital Analytics & Insights

Get AI-powered advice on this job and more exclusive features.

SHRM is a member-driven catalyst for creating better workplaces where people and business thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

The Senior Analyst, Digital Analytics & Insights is a strategic analytics partner responsible for transforming digital engagement data into clear, actionable insights and recommendations that influence product, marketing, and customer experience decisions. This role goes beyond reporting accuracy to actively shape business outcomes by identifying key trends, uncovering opportunities, and advising stakeholders on what actions to take based on the data.

This position helps define and execute the digital analytics roadmap, ensuring the right tools, measurement frameworks, and methodologies are in place to track customer usage, engagement, and behaviors across digital products. The Senior Analyst partners closely with cross‑functional teams to translate business questions into meaningful measurement strategies and delivers insights through compelling storytelling, visualization, and executive‑ready recommendations.

• Drive actionable insights and recommendations
  • Analyze digital engagement, conversion, and e-commerce performance to identify trends, opportunities, and areas of friction.
  • Synthesize findings into clear insights with practical, prioritized recommendations that inform product, marketing, and experience optimization.
  • Conduct ad‑hoc and exploratory analyses to answer complex business questions and support decision‑making.
• Strategic stakeholder partnership
  • Partner with product, marketing, technology, and business teams to understand goals, success metrics, and decision needs.
  • Lead recurring and executive‑facing reporting that highlights key insights, business impact, and recommended actions—not just metrics.
  • Act as a trusted advisor, helping teams interpret data and understand implications for strategy and execution.
• Measurement strategy & data quality
  • Define and evolve measurement frameworks, KPIs, and success metrics aligned to business objectives.
  • Provide technical direction for customer analytics, experimentation, and testing scenarios.
  • Identify data capture, tracking, and reporting gaps; proactively recommend and implement improvements.
• Reporting & visualization
  • Design and maintain dashboards and visualizations that tell a clear story, surface insights, and drive action.
  • Ensure reporting is accurate, scalable, and aligned to stakeholder needs while continuously improving clarity and usability.

• Bachelor’s degree in Computer Science, Data Analytics, Business, Marketing, or equivalent practical experience.
• 5+ years of experience in a digital analytics, business intelligence, or related role.
• Experience writing basic SQL and working with large datasets in a data warehouse environment.
• Hands‑on experience building dashboards and reports using modern analytics platforms (Adobe Analytics, Adobe Customer Journey Analytics, Tableau, Power BI).
• Advanced experience with digital tagging and tracking, including web pages, product features, e‑commerce checkout flows, cross‑domain tracking, calls‑to‑action, and funnels.
• Strong analytical and problem‑solving skills with a proven ability to translate data into clear insights and actionable recommendations.
• Excellent verbal and written communication skills, including experience presenting insights to non‑technical and executive audiences.
• Strong collaborator with the ability to build and maintain cross‑functional partnerships.

• 2+ years of experience working within Adobe’s Mar Tech stack, specifically Adobe Analytics and/or Customer Journey Analytics.
• Familiarity with analytics governance, tracking standards, and measurement best practices.

• Prolonged periods of sitting at a desk and working on a computer.
• Freque…