Senior Analyst, Digital Analytics & Insights

Senior Analyst, Digital Analytics & Insights

Location:

Alexandria, VA

Compensation: $90,000 to $120,000 per year

SHRM is a member‑driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Summary: The Senior Analyst, Digital Analytics & Insights is a strategic analytics partner responsible for transforming digital engagement data into clear, actionable insights.

Job Description: This position helps define and execute the digital analytics roadmap, ensuring the right tools, measurement frameworks, and methodologies are in place to track performance, optimize conversion, and drive business growth.

Work Environment: Hybrid Schedule (3 Days In‑Office / 2 Days Remote):
Tuesday through Thursday in office and Monday and Friday remotely.

• Drive actionable insights and recommendations.
• Analyze digital engagement, conversion, and e‑commerce performance to identify trends, opportunities, and challenges.
• Partner with product, marketing, technology, and business teams to understand goals, success metrics, and decision needs.
• Ensure reporting is accurate, scalable, and aligned to stakeholder needs while continuously improving clarity and usability.
• Lead recurring and executive‑facing reporting that highlights key insights, business impact, and recommended actions.
• Design and maintain dashboards and visualizations that tell a clear story, surface insights, and drive action.
• Act as a trusted advisor, helping teams interpret data and understand implications for strategy and execution.

• Bachelor’s degree in Computer Science, Data Analytics, Business, Marketing, or equivalent practical experience.
• 5+ years of experience in a digital analytics, business intelligence, or similar analytical role.

• Advanced experience with digital tagging and tracking, including web pages, product features, e‑commerce checkout flows, cross‑domain tracking, calls‑to‑action, and more.
• Expertise in data visualization tools and creating actionable reports.
• Proficiency in SQL, Excel, and data modeling.
• Strong verbal and written communication skills, including experience presenting insights to non‑technical and executive audiences.
• Collaborative mindset and ability to work closely with diverse stakeholders.

• 2+ years of experience working within Adobe’s Mar Tech stack, specifically Adobe Analytics and/or Customer Journey Analytics.
• Familiarity with Adobe Experience Cloud (Experience Manager, Campaign, Target, Audience Manager, etc.) and Knowledge Lake.
• Experience with web analytics platforms such as Google Analytics, Google Tag Manager, and Tealium.

Prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office equipment.

SHRM is an equal‑opportunity employer (Minority/Female/Disabled/Veteran). Inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate unique experiences, perspectives, and cultural backgrounds.