Senior Specialist, Demand Generation

Senior Specialist, Demand Generation

Location:

Alexandria, VA

Compensation: $80,000 to $95,000 per year

Company: SHRM

Industry: Human Resource Management

Job Family:
Marketing & Content

The Senior Specialist, Demand Generation plays a pivotal role in executing, optimizing, and connecting SHRM’s demand generation campaigns across the full funnel to maximize qualified leads and revenue growth.

• Analysis: Partner with Revenue Enablement and Analytics teams to share insights, improve lead quality, and close the feedback loop between marketing performance and sales outcomes.
• Performance: Contribute to post‑campaign reviews by documenting learnings, performance outcomes, and improvement recommendations across the Pod, leveraging AI insights to inform future initiatives.
• Teamwork: Collaborate with Adobe Engine teams to ensure campaign activations align with automated journeys, personalization strategies, and data‑governance best practices.
• Management: Manage audience segmentation and lifecycle workflows across Adobe Journey Optimizer (AJO), Marketo, and Salesforce to ensure seamless targeting, lead flow, and performance measurement.
• Marketing: Build and maintain integrations between marketing technology systems (Adobe Experience Cloud, Salesforce, etc.) to streamline workflows and enhance attribution and reporting.
• Technical: Develop, test, and deploy campaign assets (emails, landing pages, forms, automations) with precision and alignment to brand and audience standards.

• Education & Experience: Bachelor’s degree in business administration, marketing, or related field. Five (5) or more years of experience in demand generation, marketing operations, or related arenas.
• Proficiency: Deep understanding of marketing automation operations, including workflow design, audience segmentation, and data management. Demonstrated ability to leverage AI and automation tools for marketing optimization.
• Skills: Analytical and data‑curious mindset; excellent collaboration and communication skills; ability to translate technical processes into clear business insights.
• Physical Requirements: Prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office equipment.

Legal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and a better world. We encourage diverse points of view to develop innovative solutions for the evolving world of work.

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