Trade Show Manager

The Trade Show Manager supports the successful planning and execution of ASA's trade show, ICAST, by ensuring a high-quality exhibitor and attendee experience, maintaining strong operational accuracy across registration and exhibitor processes, coordinating marketing and communications deliverables, and partnering with vendors and internal teams to meet event timelines. This role balances hands‑on execution with proactive problem‑solving to keep the show on track and continuously improve processes year‑over‑year.

• Serve as the primary point of contact for exhibitor inquiries, including display regulations, service forms, rules and regulations, and general planning support
• Assist in processing exhibit contracts and managing exhibitor payment workflows
• Provide high-quality customer service via email, phone, and in‑person support during show site operations

• Serve as a primary point of contact for attendee inquiries
• Manage registration activities as directed by the Trade Show Director
• Support on‑site needs tied to attendee access and experience

• Manage and coordinate marketing campaigns including mailings, emails, and print marketing materials
• Maintain and update the trade show website in coordination with the communications department
• Ensure exhibitor and attendee communications are clear, timely, and consistent

• Coordinate with the general show contractor and key vendors to support show deliverables
• Manage the Map Your Show  platform and coordinate vendor support for show assets and needs (e.g., Show Guide, meeting rooms, special events)
• Assist with show logistics and other trade show–related events as directed by leadership

• Provide administrative support, including data entry, filing, invoicing support, mailings, and ordering supplies
• Maintain organized documentation and records supporting exhibitor and registration workflows
• Perform other duties and responsibilities as assigned by the Trade Show Director and department leadership

• Bachelor's degree in hospitality, tourism and travel management, or similar discipline, and at least three years’ event experience or combined equivalent of work experience and education required. Ideally, the experience is in the tradeshow environment—strong preference given to current CEM designation.
• Self‑motivated and proactive team leader with experience developing ways of accomplishing goals with minimal supervision.
• Experience handling high‑volume, production‑based projects, including prioritizing, organizing, and tracking details, effectively managing deadlines and multiple priorities.
• Willingness to learn and look for ways to improve processes to achieve greater efficiency in pre‑, during, and post‑planning phases. This involves taking the initiative to try new approaches and trusting one’s own professional judgment.
• Committed to strong relationships and quality service to internal team members, external clients and partners.
• Ability to remain focused and be effective during program event setbacks. Must be able to juggle the demands of customers, vendors, and team members while remaining calm. This means knowing how to prioritize both in the office and on‑site at event functions despite ongoing interruptions. It is critical to be open to feedback in order to improve future performance.
• Accomplished problem solver with superior analytical skills. Demonstrate the ability to communicate clearly, concisely, and effectively in both written and oral contexts with internal customers, attendees, team members, and vendors.
• Skilled in Microsoft Excel, PowerPoint, and Word, IMIS or similar AMS software, and event management software platforms.