Director of Sales

We are seeking a seasoned sales leader to take ownership of a large, high-performing inside sales organization. This role will transition from founder-led oversight to full leadership responsibility and will play a critical role in shaping long-term commercial strategy. The position partners closely with executive leadership and key stakeholders to drive sustainable growth and profitability.

• Lead and scale a direct-to-consumer sales organization of 30+ sales and support professionals
• Own day-to-day sales operations, ensuring consistent execution of sales processes and best practices
• Design and deliver sales training, product education, and enablement tools
• Drive performance through clear KPIs, coaching, accountability, and hiring top sales talent
• Own sales forecasting and collaborate cross-functionally on demand and operational planning
• Deliver market intelligence, customer insights, and competitive analysis to leadership
• Develop pricing approaches and promotional strategies in partnership with marketing
• Support go-to-market planning, product launches, and sales playbook development
• Serve as a senior leadership contributor influencing company-wide strategy and growth initiatives

• Bachelor's degree in business, marketing, engineering, or related discipline (advanced degree preferred)
• 10+ years of senior-level sales leadership experience, with strong exposure to direct-to-consumer models
• Demonstrated success driving profitable revenue growth at scale
• Data-driven mindset with strong analytical and decision-making skills
• Advanced experience with CRM and sales systems (e.g., Hub Spot, Excel; ERP exposure a plus)
• Strong leadership, communication, and executive presence
• Ability to operate independently while managing multiple priorities
• Proven cross-functional collaboration skills
• Industry experience in equipment, manufacturing, or construction-related sectors is a plus