Director of Operations

Overview

Description. Start with the big picture:
Review previous day performance for each site — volume, labor %, uptime, memberships, guest feedback. Connect with GMs as they walk you through their MoFlow daily plan so you know where support is needed and what the day looks like across the region.

What You’ll Lead:
You’re the steady hand behind a region of sites — the coach, the problem-solver, and the leader who keeps people and operations moving in the right direction. You guide General Managers (GMs) and TCDs to run safe, clean, profitable washes while developing them into confident, capable leaders who can grow the business every day. You’ll work with the VP of Operations and partner across L&D, Maintenance, HR, and Finance to ensure your region delivers MOJO’s standards.

Tools include Ops
360, Value Visits, MoFlow, labor frameworks, and the Operations Guide.

Responsibilities include coaching, development, and ensuring operational readiness across a multi-site region, with emphasis on safety, guest experience, and process standardization. You’ll support events such as Spark Plug and Spark Summit and help teams stay aligned, energized, and prepared for tomorrow.

Schedule &

Location:

Full-time, field-based role with regular travel across the territory. Flexibility required for weekends and urgent operational needs. Reports to the VP of Operations and participates in leadership development through Spark Plug, Spark Summit, and Ops-focused training events.

What You’ll Own (Regional Operations & Guest Experience)

• Lead operational performance across a territory of 4–25 locations.
• Ensure every site runs clean, safe, and “show-ready” with consistent execution of the MOJO Playbook and Walk for Excellence.
• Support GMs and TCDs in delivering a reliable, friendly, and fast guest experience — every wash, every day.
• Help resolve escalations and damage claims in a way that protects both the guest relationship and the business.

• Coach and develop GMs, TCDs, and key leaders to run strong, independent operations.
• Use tools like Ops
  360, Player Scorecards, and regular 1:1s to give clear feedback and set expectations.
• Support TCD-led training, new GM onboarding, and leadership development plans across your region.
• Strengthen leadership pipelines and internal promotions across your region.
• Support and reinforce learning from Spark Plug and Spark Summit.

• Drive membership growth and retention across multiple locations.
• Coach teams on sales behaviors, guest engagement, and membership conversations.
• Support community involvement and local marketing opportunities.
• Partner with the marketing department on efforts to drive traffic to locations.

• Review P&Ls, labor %, chemical usage, COGS, and key KPIs with each GM.
• Build action plans to correct performance trends and create sustainable improvements.
• Lead Charge Back sessions when a site needs a reset — shutting down early with the entire team to refocus, rebuild energy, and reestablish standards.

• Ensure every site completes daily/weekly/monthly preventive maintenance accurately and consistently.
• Partner with Maintenance Techs to prioritize repairs and minimize downtime.
• Provide hands-on assistance when needed — helping with equipment resets, component swaps, troubleshooting, and shutdown recovery.
• Ensure tunnels, pits, reclaim systems, and chemical rooms stay clean, organized, and safe.
• Reinforce all safety protocols, training expectations, and incident follow-up procedures.

• You’ll help deliver key company initiatives across your region, including:
• Ops
  360 performance reviews
• Operations Guide (labor tools, MoFlow, Value Visits, Scorecards)
• Playbook updates and consistency checks
• NTO rollouts and training improvements
• Walk for Excellence annual audit preparation
• Safety programs and communication
• Leadership development programs like Spark Plug & Spark Summit

• Membership growth and retention
• Labor % and uptime stability
• Guest satisfaction and review quality
• Ops
  360 improvement
• Charge Back reduction
• Leadership bench strength & internal promotions
• Mainten…