Area Marketing Coordinator

Overview

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Leads marketing support to non-hub Markets within an Area, in alignment with national marketing objectives and initiatives. Works under the direct supervision of the Area Marketing Manager (AMM) to develop plays and lead execution of all local marketing activity that requires on-site execution and support (local Sales Meetings, customer events, product trainings and vendor/broker activities). Works closely with AMM, VP Merchandising & Marketing, and local VP of Sales, in executing annual marketing plan and marketing strategies to meet Key Results.

Executes all local marketing communications and marketing events in conjunction with the Area Marketing Manager.

• Develop tactics at the non-hub markets that align with the center and area initiatives. Support Area Marketing Manager in day-to-day needs.
• Help design, create, and execute marketing plays, as well as manage spend on select events, meetings, sponsor ships, and incentives held at the non-hub markets.
• Oversee marketing and sales activities by organizing and expediting objectives, presentations, meetings, etc., as well as disseminating market-specific information quickly and accurately.
• Collaborates with cross-functional teams: VP Sales, Specialists, Chefs and Merchandising team to deliver center-led strategies that deliver brand awareness and strengthen market share. Help craft marketing deliverables and oversee distribution of marketing and sales materials.
• Oversees local market activities that may include meetings, department activities, and/or conferences for attendees from multiple locations.
• Assists in understanding local market trends and consumer behavior to strengthen campaign execution.
• Acts as the primary communicator between non-hub and hub markets, ensuring timely and consistent correspondence.
• Manages brand guidelines to ensure consistency.
• Corresponds with vendors and brokers to ensure compliance with established procedures, processes, and branding, and manages seller training opportunities.
• Interacts with customers and vendors on local market activities as determined by Area Marketing Manager; planning, onsite execution, post-event and other needs.
• Identifies opportunities to leverage social media channels and digital marketing platforms to expand local market footprint.

None

• Internal:
  Interacts with various levels and functions within the organization to ensure proper and timely communication and completion of tasks. Interacts with Area Hub Corporate Marketing to provide or furnish information, etc. Also corresponds with vendors and customers.
• External:
  Interact with Vendors, Suppliers, Third Party Consultants and Regulatory Bodies

• Associates Degree or equivalent work experience required
• Min 3 years related office experience

• Ability to work under limited supervision
• Knowledge of office administrative procedures and use/operation of standard office equipment
• Excellent prioritization and time management skills
• Sound understanding of marketing principles
• Ability to build and maintain working partnerships with internal and external resources
• Proficient communication skills
• Ability to work with various content management and online marketing systems
• Self-directed and highly motivated
• Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint) and Adobe In Design
• Advanced internet aptitude strongly desired

Compensation depends on relevant experience and/or education, specific skills, function, geographic location, and other factors as applicable by law. The expected base rate for this role is between $31.50 and $35.00. This role will also receive overtime compensation where applicable.

Benefits for this role may include health insurance, pre-tax spending accounts, retirement benefits, paid time off, short-term and long-term disability, employee stock purchase plan, and life insurance. To review available benefits, please :

EOE – Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Age/Genetic Information/Protected Veteran/Disability Status