Public Relations Manager

Public Relations Manager

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The Public Relations Manager is a strategic communicator and relationship builder responsible for amplifying Sunward Federal Credit Union’s reputation and visibility in the communities we serve. This role leads day‑to‑day public relations efforts, ensuring messaging, campaigns, and community initiatives are executed consistently, accurately, and in alignment with organizational standards. The position collaborates with internal stakeholders, community partners, and media outlets to strengthen the brand, build trust, and support Sunward’s growth and purpose‑driven mission.

Full-time

• Develop and execute a comprehensive PR & External Communications strategy that elevates Sunward’s brand and positions the credit union as a trusted, forward‑moving financial partner, ensuring day‑to‑day operational execution meets organizational standards.
• Identify earned media opportunities and create storylines that align with business priorities and community impact, monitoring quality and adherence to messaging standards.
• Partner with Marketing, Community Engagement, and Executive Leadership to ensure alignment of brand voice and messaging.
• Build and maintain strong relationships with local, regional, and industry media outlets.
• Develop media pitches, press releases, media kits, and talking points to secure positive coverage, ensuring operational consistency and adherence to communication protocols.
• Support executive visibility and thought leadership through contributed articles, speaking opportunities, and industry recognition.
• Lead the submission process for local, regional, and industry awards, highlighting Sunward’s impact, innovation, and leadership.
• Partner with internal stakeholders to identify storylines, collect data, and develop compelling award entries, ensuring execution is accurate and timely.
• Cultivate partnerships with local organizations, nonprofits, and influencers to expand community impact and brand awareness.
• Oversee planning and promotion of community initiatives, events, and sponsor ships in collaboration with cross‑functional teams, ensuring operational workflows and deadlines are met.
• Coordinate with leadership on credit union league activities, advocacy efforts, and relationship‑building with policymakers and community leaders.
• Support external communications related to legislative or regulatory initiatives when needed, applying practical judgment to maintain accuracy and alignment with policies.
• Serve as a key partner in reputation management and crisis response, preparing materials and statements as needed.
• Integrate social media strategy with broader external communications goals to tell cohesive, community‑focused stories, monitoring execution and providing feedback to ensure alignment.

• 6+ years of professional experience in public relations or communications, including on‑hand experience in media relations, crisis management, and external communications.
• Experience in financial services, technology, or mission‑driven organizations is preferred.
• Bachelor’s degree in communications, public relations, journalism, marketing, or a related field.
• Strong writing, storytelling, and interpersonal communication skills.
• Strong project management skills, including the ability to plan, prioritize, and execute multiple initiatives simultaneously while meeting deadlines.
• Exceptional attention to detail and accuracy in all deliverables.
• Demonstrated flexibility and composure under pressure.
• Proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook).

• Skilled in building and maintaining relationships with stakeholders, media, and community partners.
• Capable of influencing outcomes without formal authority.
• Applies strategic thinking to operational and programmatic initiatives.
• Strong creative problem‑solving skills.

• Understanding of operational workflows, compliance standards, and communication protocols.
• Knowledgeable in media engagement, crisis response, and reputation management.
• Proficient in Microsoft Office…