Lifesciences Integrated Campaign Leader

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

• Develop annual marketing plan and budget requirements as part of the Global Industry Marketing COE team during our annual operational planning cycle. They will ensure a marketing plan that is consistent with business goals and growth targets for the region.
• Collaborate with Global LS sales leaders to ensure a closed-loop of feedback and closely coordinate campaigns. The selected individual will ensure seamless communication and elevate challenges and priorities in a timely manner.
• Collaborate with broader Global Marketing organization to execute integrated campaigns; including Marcom, Events, Digital, Demand Generation, Social, PR and other teams. Lead a matrixed campaign crew comprising of these functions.
• The role will have responsibility for budget, spend tracking, and ROI measurement and will own the tracking of plan vs actual spend for LS campaign.
• Ensure Global industry message alignment within regional focused campaigns and appropriate budget allocations
• Interface with LS customers frequently, develop collaborations for webinars, conference presentations, articles and blogs. Learn of coming trends and translate these into future investment opportunities and marketing program strategies.
• Develop and maintain a network of marketing vendors, industry associations and societies. Ensure thought leadership through oral presentations, blogs and success stories to establish Rockwell’s market leadership in the industry. Evaluate ROI for membership and participation.
• As a member of the Global Industry Marketing team, participate in global projects and contribute to Global strategic content creation, Automation Fair planning (Rockwell Automations’ annual customer conference) and other globally oriented work streams
• Responsible for industry proof points, campaign material, collateral for trade conferences and sales enablement support.
• Lead the planning of LS marketing program at Automation Fair, our biggest industry facing event. Specifically, LS booth, demos, partner demos, customer presentations and panels and manage enablement and booth staffing.

• Bachelor’s degree in relevant field.
• Must be able to work hybrid from a Rockwell Automation office in USA.
• Legal authorization to work in US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
• Ability to travel for business within North America, Europe and Asia; ~25% travel.

• The position requires a broad marketing skill set, and at least 5-7 years of marketing experience in Industry Marketing or Lifesciences End User/OEM Marketing Roles in target industries
• Extensive experience in marketing to Lifesciences manufacturing, quality, IT/OT functions
• Substantial knowledge and 5+ years of experience marketing in the LS manufacturing space, knowledge of manufacturing automation or digital technologies used within manufacturing is highly desirable.
• 5+ years of experience and exceptional skills as a Marketing manager running integrated campaigns with aligned Global and regional execution are a must. Specifically, we seek experience with execution of customer focused regional events, user group meetings, conferences, email campaigns, webinars, digital marketing, social media marketing.
• Strong communicator, with mastery in English language communication to be successful as part of a global team. The ability to communicate with colleagues across regions is also a must.
• Excellent…