Sales & Marketing Coordinator - Development

Position Summary

Sales & Marketing Coordinator will assist in the sales and marketing process to achieve pre‑leasing and occupancy goals for newly developed or expanding Franciscan communities. Responsibilities include coordinating promotional marketing activities and event planning, supporting the move‑in/out process, and ensuring satisfaction of current and prospective residents and their families through exemplary customer service.

• Assist in executing the marketing plan, including advertising and business development goals.
• Plan and implement pre‑leasing events, information sessions, trade shows, and expos. Handle event invitations, mailings, follow‑ups, attendance tracking, tours, and information provision.
• Maintain the inventory of all marketing materials; order supplies as needed.
• Build and maintain strong working relationships with all Franciscan Ministries departments and entities.

• Assist with all stages of the sales process to achieve pre‑leasing deposits and occupancy goals.
• Create a professional, inviting atmosphere in the marketing office and demonstrate exemplary customer service to all guests.
• Handle inbound calls, gather preliminary prospect information, schedule appointments, and follow‑up; maintain accurate records in the CRM.
• Conduct tours for potential residents, ensuring they receive a positive perspective of the community and knowledge of available programs and services.
• Collect deposits and fees; enter and update them in the CRM.
• Perform all necessary CRM activities, including data entry, lead assignment, troubleshooting, and generating reports.

• Work with residents and families to complete move‑in paperwork and documentation.
• Establish and process files, paperwork, and move‑in packets for all residential units.
• Communicate move‑in, transfer, and move‑out notices to all necessary parties.
• Maintain checklists for move‑in/transfer/move‑out activities and monitor their status.
• Coordinate with plant operations to ensure units are ready for residents.
• Conduct walk‑throughs of units with residents or families.
• Oversee new resident orientation, working with the Ambassador program to assign an ambassador for transition support.
• Maintain the occupancy roster and update the waiting list accurately.
• Notify clinical teams of move‑ins and provide required paperwork for assisted living and memory care units.
• Prepare correspondence as needed and perform other duties as assigned.
• Comply with all policies, procedures, and updates.

• Education: High School Diploma/GED required;
  Associate’s or Bachelor’s degree in Marketing, Business, or related field preferred.
• Licenses/Certifications: Marketing Professional Certification preferred.
• Experience: 2+ years in sales or marketing, preferably in the senior health care industry.
• Skills & Abilities: Excellent verbal and written communication.
• Travel: Local travel required.
• Compensation: Minimum USD $27.85/hr;
  Maximum USD $28.85/hr.