Sr Director, GI Marketing - Promotions

Sr Director, GI Marketing - Promotions page is loaded## Sr Director, GI Marketing - Promotions locations:
Alameda, CAtime type:
Full time posted on:
Posted Todayjob requisition :
JR6691
** SUMMARY/JOB PURPOSE** **(Basic purpose of the job):
** The Senior Director, Marketing - Promotions is responsible for developing and leading the Cabometyx GI promotions team to craft and execute tactics in support of brand strategy.
** ESSENTIAL DUTIES/RESPONSIBILITIES:
*** Lead, coach and develop the GI promotions team
* Create the US marketing tactical plans for existing and potential new indications of cabozantinib in GI cancers, including Neuroendocrine Tumors, Hepatocellular Carcinoma, and Differentiated Thyroid Cancer.
* Ensure successful execution of compelling promotional tactics for US HCPs and patients across personal and non-personal channels
* Align messaging platform and tactical rollout with brand objectives and strategies
* Ensure key brand messages and materials are effectively communicated at sales meetings
* Oversee the promotions budget, establish goals and metrics, and measure performance
* Collaborate effectively with cross-functional partners, including field sales, sales training, market planning, and regulatory/compliance
* Collaborate with the Payor Sales Team to develop promotional materials targeting the managed care audience
* Manage key vendor relationships, including the promotional agency of record
* Foster trust and a strong culture across the broader marketing and sales teams and with partners throughout the organization
* Ensure compliance with all laws, regulations, and policies that govern Exelixis conduct
*
* SUPERVISORY RESPONSIBILITIES:

*** Directly supervises employees
* Indirectly supervises employees through a dotted line structure or via other subordinate supervisors
** EDUCATION/EXPERIENCE/KNOWLEDGE &

SKILLS:

***
* Education:

*** Master’s degree in related discipline and 13 years of related experience; or
* BS/BA degree in related discipline and at least 15 years of related experience; or
* Equivalent combination of education and experience
*
* Experience:

*** Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries
* Patient Marketing, advocacy relations, public relations, digital marketing and sales experiences are a plus
* Oncology experience is strongly preferred
*
* Knowledge, Skills and Abilities:

*** Ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities
* Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
* Ability to recruit, retain, coach and develop talented individuals
* Effective prioritization and delegation of activities
* Ability to inspire others and create a highly motivational environment
* Talent for blending innovation with pragmatic execution
* Skills to network internally and externally
* Demonstrated strategic thinking, initiative, and creativity
* Strong presentation, verbal, and written communication skills
* Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes
* Business travel is required
* Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors. May also work on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors.
* Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results.
* Networks with key contacts outside own area of expertise.
** Work Environment/Physical Demands****:
** Our office is a modern, open-plan space that foster collaborations and creativity.  Teams work closely together, sharing ideas and solutions in a supportive atmosphere.  We provide all necessary equipment, including dual monitors and ergonomic chairs, to ensure a comfortable workspace.#LI-MB1
* If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!*### ### Our compensation reflects the cost of labor across several

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