Senior Marketing Analyst

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.##
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* JOB DESCRIPTION:

**** Job Title
**** Senior Marketing Analyst
**** Working at Abbott
** At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
* Career development with an international company where you can grow the career you dream of.
* Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
* An excellent retirement savings plan with a high employer contribution.
* Tuition reimbursement, the  student debt program, and  education benefit - an affordable and convenient path to getting a bachelor’s degree.
* A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
* A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
** The Opportunity
** This position works out of our
** Alameda, CA office
** in the Lingo division and reports to the Media Performance and CRM Director or just Growth Marketing Director. Lingo is a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers – such as glucose, ketones, and lactate – to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize, and democratize healthcare, enabling consumers to take control of their own health.
** What You’ll Work On
** Lead Analysis:
Independently design and execute analyses driven by clear business needs   and hypotheses.
* Attribution & Incrementality:
Develop and refine attribution models and measure incremental impact across channels.
* CRM Analytics:
Analyze lifecycle marketing performance, segmentation, and engagement metrics across CRM platforms (e.g., Braze, Marketo).
* Test Design & Implementation:
Own the design, execution, and evaluation of experiments (A/B tests, DMA tests, geo-lift studies).
* Data Management:
Use SQL, Python, and analytics tools to extract, transform, and analyze large datasets.
* Insights & Reporting:
Translate complex data into clear, actionable recommendations for marketing, CRM, and growth strategies.
** Required Qualifications
*** Associate's Degree
* Minimum of 4 years of experience
* Proficiency in SQL, Python, or other common analytics and reporting tools (e.g., Pandas, Num Py, visualization libraries).
* Ability to independently lead hypothesis-driven analysis and communicate findings effectively.
* Deep understanding of attribution models and incrementality measurement.
* Experience designing, implementing, and communicating test results (A/B, DMA, geo-lift).
* Working knowledge of major advertising platforms (Google Ads, Meta Ads) and CRM platforms (Braze, Marketo, Salesforce Marketing Cloud).
* Ability to analyze customer lifecycle metrics, segmentation, and retention strategies.
** Preferred Qualifications
*** Bachelor's Degree
* Familiarity with retail media networks (Amazon Marketing Cloud, Walmart Marketing Cloud).
* Understanding of media mix modeling and its application in marketing strategy.
* Exposure to marketing investment frameworks and ROI optimization.
* Experience with CRM campaign optimization, personalization strategies, and journey orchestration.
* Knowledge of email deliverability best practices and push/in-app messaging analytics.
** Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
** Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee…