Digital Marketing Consultant

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This range is provided by I.T. Solutions, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$150.00/yr - $170.00/yr

Direct message the job poster from I.T. Solutions, Inc.

Apps & AI Front-End Technical Lead (Digital and Marketing Product, Commercial Technologies)

Location:
Alameda, CA [ 5 days a week at onsite mandatory]

Long Term Contract

Summary:

We are seeking a Marketing Architect with experience in the biotech or pharmaceutical industry to serve as an Apps & AI Front-End Technical Lead within the Digital and Marketing Product team in Commercial Technologies. This individual will partner with both commercial and medical teams to drive omnichannel marketing strategies leveraging a Customer Data Platform (CDP), marketing automation, and analytics.

This role will take the technical lead on implementing and enabling marketing tactics using a CDP (Census) integrated with Redshift, and Salesforce Marketing Cloud, ensuring that marketing data is structured, segmented, and activated to support digital media, email, direct mail, and other digital channels. The ideal candidate will bring deep knowledge of marketing data in biotech, an ability to rapidly learn new applications, and a strong understanding of digital marketing concepts and analytics.

Key Responsibilities:

• Technical Guidance & Mentorship:
  Provides hands-on technical leadership, guidance, and mentorship to engineers, fostering best practices in coding, design, and development methodologies.
• Requirements Translation:
  Deeply understands customer needs, product owner requirements, and detailed functional specifications from the Domain Delivery Lead (DDL) and Product Analyst (PA), translating them into clear technical designs and actionable engineering tasks.
• Architectural Contribution:
  Contributes to the architectural discipline within the Digital and Marketing domain, ensuring solutions are scalable, robust, maintainable, and align with overall system architecture principles.
• Solution Design & Oversight:
  Leads the technical design of features and components, ensuring solutions are technically sound, meet quality standards, and align with the defined user journeys.
• Code Quality & Standards:
  Ensures adherence to coding standards, performs regular code reviews, and champions engineering best practices to maintain high code quality and system stability.
• Problem Solving & Troubleshooting:
  Acts as a technical escalation point, effectively diagnosing and resolving complex technical challenges and impediments encountered by the development team.
• Cross-Functional Collaboration:
  
  Works closely with the DDL, Product Analyst, and other Technical Leads to ensure technical alignment, integration points, and dependencies are well understood and managed.
• Technical Strategy & Innovation:
  Contributes to the overall technical strategy and roadmap, staying abreast of new technologies and advocating for innovative solutions where appropriate.
• Operational Support:
  Provides technical expertise and support for operational needs, including assisting with incident response, performance tuning, and ensuring the health and stability of deployed solutions.
• Team Empowerment:
  Empowers and motivates the development team, fostering a culture of technical excellence, continuous learning, and shared ownership.
• Lead the design and implementation of omnichannel marketing architecture and initiatives using marketing data products (Redshift), CDP (Census), and Salesforce Marketing Cloud.
• Provide insight and recommendations towards the data architecture to ensure proper data structure, segmentation capability, and activation across channels.
• Rapidly learn new marketing, commercial, and medical applications; support implementation, integration, and onboarding.
• Evaluate and integrate analytics tools (e.g., Sprinklr, GA4, Google Ads, email analytics) into the marketing technology stack.
• Partner closely with marketing, medical, IT, data engineering, compliance, and vendor teams to deliver integrated solutions.
• Serve as a…