Senior Manager, Marketing & Donor Insights; Direct Response

Responsibilities

• Champion Data Maturity, Performance Measurements, and Insights.
• Lead progression of Direct Response data maturity, creating executive level dashboards to share visualization and storytelling of monthly, quarterly, and annual donor volume/revenue performance, trending, forecasting and health of donor acquisition and retention.
• Develop Direct Response marketing attribution reporting influencing development of pipeline reporting and 360-degree view of our donor support and engagement.
• Proactively partner with Direct Response Directors, Marketing Managers, and strategic partner teams to identify campaign tracking/reporting needs, goals, and outcomes and deliver ongoing actionable insights and recommendations for optimization.
• Research and disseminate insights related to donor health including acquisition, retention, and revenue by channel, subchannel, and donor types.
• Analyze and recommend solutions to fill gaps in data collection allowing the team to advance donor data maturity. Working closely with VP, internal colleagues, and strategic partners to create and socialize data insights and recommendations in support of team growth goals.
• Keep the Direct Response team abreast of trends and best practices in marketing data analytics and data management.
• Contribute to larger analytics initiatives in support of the organization data strategies, including marketing attribution modeling, AI, and CRM transition.

• Bachelor’s degree required. Master’s degree in data science, information systems, business or business analytics, engineering, statistics, or related quantitative field preferred.
• 5+ years of progressive experience in digital campaign analytics, direct mail reporting, and data management required.
• Advanced knowledge of Blackbaud and Salesforce Nonprofit Cloud CRM required.
• Experience with Google Marketing Platform (GA4, Google Tag Manager, etc.) and media tracking and reporting methodologies.
• Must have demonstrated track record of analysis; creating performance reporting, using data to inform business decisions, and operationalizing insights using data analysis and visualization tools like advanced Excel, Looker Studio, Tableau, Power BI, etc.
• Familiarity with data privacy regulations and requirements (i.e. GDPR, CCPA, etc.) and basic data security and handling practices.
• Advanced Microsoft Suite product knowledge (e.g., Powerpoint, Excel, Outlook)
• Non-profit, member association, fundraising, development or related industry experience preferred.

• Generous Paid Time Off, including holidays, vacation days and sick days
• Comprehensive benefits package including medical, dental, vision, Flexible Spending Accounts (FSA), disability & life insurance, pet insurance and retirement savings
• Guided by our mission, we provide top tier diabetes supply coverage through our medical benefits program
• A company focus on offering mental health programs and work/life balance with most of our employees working remote
• Joining our dedicated team affords the gratification of knowing beyond a doubt that you will impact the lives and well-being of millions