QR Code Lead

Your Opportunity as the QR Code Lead

Lead the implementation of QR-enabled packaging solutions ensuring alignment with industry initiatives (e.g. Louisiana SB 14, California SB 343, GS1 Sunrise 2027, etc.). Partner with Scan Buy as our selected technology provider to deliver scalable, consumer-facing digital experiences and robust data governance. This role will also design and operationalize processes to incorporate QR code requirements into the item commercialization process and manage the configuration and maintenance of our Smart Label program.

Internally, this role will be titled Lead, Digital Packaging.

Location

Orrville, OH (Close proximity to Cleveland / Akron)

Work Arrangements

Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires.

KEY RESPONSIBILITIES Strategy and Execution

• Partner with SBA Leadership Teams to develop and execute the company's overall QR code strategy across product lines
• Lead end-to-end implementation of QR solutions across all brands
• Align QR strategy with regulatory, sustainability, and other Company goals
• Facilitate and document exception processes

Industry & Regulatory Alignment

• Monitor and interpret emerging regulations (Louisiana SB 14, California SB 343, GS1 Sunrise 2027, etc.)
• Ensure proactive compliance and readiness

Technology and Production

• Architect QR code lifecycle management and analytics

Integrate QR data with Syndigo MDM / PIM for product content

• Serve as the SME for design, generation, and issue resolution of static and / or dynamic codes
• Establish and execute testing / quality check procedures for initial implementation as well as regular auditing to confirm proper functionality
• Serve as the System Administrator for Scan Buy

Smart Label Program Management

• Maintain Smart Label pages for transparency and compliance.
• Govern updates and regulatory-driven changes

Process Development

• Embed QR requirements into commercialization milestones
• Create SOPs and checklists for cross-functional teams

Analytics

• Track QR scan and Smart Label performance; report KPIs
• Translate data into actionable insights for leadership

Cross-Functional Collaboration

• Partner with Packaging, Regulatory, Legal, Marketing, and IT
• Manage vendor relationship with Scan Buy

Testing & Governance

• Develop UAT plans and governance for QR functionality

Training & Change Management

• Deliver onboarding and training for internal teams

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our , and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

What We Are Looking For

Minimum Requirements

• Bachelor’s degree in IT, Packaging, or related field
• 3+ years of experience in technology, regulatory, marketing, operations, or related fields
• Awareness of industry standards and emerging trends
• Experience with data systems or process management tools
• Proven ability to manage projects, including planning, execution, and cross-functional coordination
• Strong communication and collaboration skills

Additional skills and experience that we think would make someone successful in this role (not required)

• Strong knowledge of GS1 standards, QR code technology, and digital packaging trends
• Experience with Syndigo MDM / PIM integration and Smart Label program management

Learn more about working at Smucker

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