Senior Manager Creative

As the Senior Manager of Creative Copy, you will be the voice behind Goodyear’s brand portfolio, leading the development of messaging systems, brand narratives, and copywriting standards across all channels—from film and digital to retail and partner communications. You’ll manage a Senior Copywriter and collaborate closely with the Creative Director of Design to deliver impactful platform ideas that drive performance and influence markets.

This role combines strategic thinking with creative execution to ensure consistent, compelling storytelling that elevates brand presence and connects with diverse audiences.

• Create and maintain brand voice guidelines and messaging frameworks.

• Write and approve copy for ads, videos, websites, social media, retail, and partner channels.

• Supervise and mentor the Senior Copywriter.

• Work with the Design team to develop big ideas and creative platforms.

• Craft scripts, product stories, retail messaging, and executive communications.

• Partner with regional teams to adapt messaging and manage legal approvals.

• Set up workflows, manage version control, and track performance to improve results.

• Bachelor’s degree in advertising, Communications, English, Journalism or a related field (or portfolio equivalency).

• 8 or more years of experience in brand/agency creative, leading copy across integrated campaigns and content systems.

• Master’s degree in advertising, Communications, English, Journalism or a related field (or portfolio equivalency).

• Delivered impactful work across film, digital, social, and retail; excels in writing/editing from platform lines to long‑form narratives, simplifying complex ideas, and aligning brand/product truths with audience insights and channel context.

• Skilled in multi‑market localization, legal/claims review, and regulated environments; partners effectively with Design, Ops, and Content teams, upholding standards without slowing delivery, and operates flexibly across time zones.

• Relocation Available:
  No.

• Sponsorship Available:
  No.

$90,000 – $140,000 per year; however, base pay offered may vary depending on factors such as job‑related knowledge, skills, experience, and market location. You will also be eligible for a number of benefits, including medical, prescription, dental, vision, 401(k), life insurance, disability, tuition assistance, sick and vacation time, as well as tire discounts. You will receive more information on our Total Rewards if selected to interview.

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.