Director of Media - EdTech; French fluent

Director of Media - EdTech (French fluent 🇫🇷)

Join to apply for the Director of Media - EdTech (French fluent 🇫🇷) role at Paradox EN
. This is a full‑time position, carried out remotely or from our beautiful offices in Dubaï or Lisbon. French and English fluency is required.

WHAT WE DO

At Paradox, we are convinced that greatness is trainable. That’s why we want to empower people at scale, by leveraging cutting‑edge technologies like AI, and crafting user experiences with outstanding aesthetics.

We do that by merging:

• Human Intelligence (coaches, peers, and mentors)
• Structured Intelligence (protocols, mental models, rituals)
• Technological Intelligence (AI personalization, feedback loops, adaptive journeys)

To create one seamless ecosystem:
Paradox OS
.

OUR BELIEFS

We believe self‑help is broken. Most learning platforms are used the same way: consuming generic theories, getting quick highs, ending with no real change.

At Paradox, we believe people deserve more – more than content, more than motivation. They deserve a system that knows them, one that adapts, challenges, and grows with them.

We believe that every human learns differently, and that technology can do more than entertain or save time. It can translate insight into transformation, through AI personalization, lean experimentation, and deep psychological understanding.

Because learning shouldn’t just make you feel inspired for a day, it should change how you live, think, and create.

OUR VISION

At Paradox, we want to re‑invent how people grow. We do not build another course or coaching app but the operating system for greatness.

Founded by David Laroche, a creator followed by over 2 million people, Paradox aims to build something that will live beyond any individual for decades to come.

Our ambition is to compete with players like Mindvalley but with a sharper vision and grounded protocols for achievers who want more for their life.

We bring together designers, tech, coaches, and filmmakers to create learning experiences that are cinematic, precise, and effective.

We move fast, aim high, and hold ourselves to the standards of Apple, Spotify, and Master Class – no fluff, focused on meaningful impact.

While others hide their numbers, we want our results to speak loudly for us. Get obsessed with transforming our clients’ lives and let those transformations be our marketing.

Transform a “Personal Brand” into a “Top‑Tier Media”. You lead the Content Factory not by administrative management but by creative authority. Your goal is to produce content that is so good, unique, and aligned with our values that it makes our competitors look outdated.

Transform a “Personal Brand” into a “Top‑Tier Media”.

• Architect the “Dual‑Brand” Strategy
• Build a symbiotic strategy where David Laroche’s personal brand and Paradox’s company brand reinforce each other without cannibalization.
• Propose radical new formats (documentaries, reality shows, conceptual shorts) that shatter the boring codes of the “Self‑Help” industry.
• Define distinct, sharp editorial lines for each platform:
  Depth & Search for You Tube, Aesthetic & Vibe for Instagram, and Authority & Authenticity for Linked In.
• Radical Concepting & End‑to‑End Delivery – take responsibility for the entire production chain by writing the hooks, storyboarding the narrative, and ensuring the final cut matches the vision.
• Deliver what you pitch: find, hire, and onboard the talent (motion designers, drone operators, niche experts) required to bring the vision to life.
• Command the Content Factory – take full leadership of the internal content team (Factory Manager, Video Editors, Graphic Designers) by setting tempo, culture, and daily standards of excellence.
• Treat David as the “Actor” on set: ensure scripts, set, and direction are flawless so he can perform without mental load.
• Fuel the Growth Engine – treat content as our primary acquisition channel, collaborate with the Head of Growth to produce assets specifically designed to convert in ads, analyse retention graphs, CTR, and CPL to iterate and scale.

• Proven Content Builder:
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