Performance Marketing Manager

We are looking for a result-oriented and analytical  Performance Marketing Specialist  with  3–6 years of experience  in managing paid digital campaigns across multiple platforms. The ideal candidate should have strong expertise in performance-driven marketing, campaign optimization, and data-led decision making. Candidates who have exposure to  D2C or e-commerce brands will be preferred , along with experience in scaling digital campaigns and driving measurable business growth.

Key Responsibilities:

Own and independently execute paid performance campaigns across  Meta Ads  and  Google Ads  (Search, Shopping, PMax, You Tube)
Build and optimize  full-funnel strategies  from first touch to conversion
Manage and scale  ₹20L+ monthly ad budgets  with a strong ROAS focus
Allocate budgets dynamically, scale winners, and cut underperforming campaigns quickly
Drive  creative strategy  across UGC, static, video, reels, and carousels
Guide creative teams with performance-backed feedback and plan refresh cycles
Plan and execute  structured A/B testing  (creatives, audiences, placements, bidding)
Track and optimize performance using  Meta Ads Manager, Google Ads & GA4
Monitor key metrics:  ROAS, CAC, CTR, CPC, Conversion Rate, AOV
Share clear, data-driven insights with founders/stakeholders

Required

Skills & Experience:

3–6 years  of hands-on experience in Performance Marketing / Paid Media
Strong expertise in  Meta Ads & Google Ads
Proven experience managing  ₹20L+ monthly ad spend
Strong analytical mindset and data-driven decision-making

Experience with conversion tracking and analytics

Preferred:

Experience with  D2C / E-commerce brands
Exposure to  Beauty, Personal Care, Fashion, or Consumer brands
Basic understanding of  CRO, landing page & funnel optimization