Pay Per Click; PPC Executive UK Marketing

Position: Pay Per Click (PPC) Executive for UK based Marketing Co
Job Title:

PPC Executive

Location:

Ahmedabad, Gujarat
Salary:  ₹4,80,000 – ₹6,60,000 LPA
Department:  Digital Marketing

Experience:

3 to 4 Years

Employment Type:

Full-Time

Job Overview:
We are looking for an experienced  PPC Executive  to join our digital marketing team and take ownership of paid advertising campaigns across platforms like  Google Ads ,  Meta (Facebook/Instagram) Ads , and other paid media channels. The ideal candidate will have a strong understanding of campaign management, analytics, and ROI-driven strategy.

Key Responsibilities:

· Plan, manage, and optimize paid campaigns on  Google Ads, Facebook Ads , and other platforms.

· Conduct thorough  keyword research  and  competitor analysis  to improve campaign performance.

· Monitor and analyze  campaign metrics  (CTR, CPC, CPA, ROAS, etc.) and prepare regular performance reports.

· Write compelling ad copy and optimize landing pages for better conversions.

· Conduct A/B testing for ad creatives and bidding strategies.

· Set up and manage GA4 reporting and conversion tracking across all paid platforms to ensure accurate performance measurement.

· Collaborate with the design and content teams for campaign assets.

· Stay updated with the latest trends and changes in the PPC landscape.

Required Skills &

Qualifications:

· Bachelor's degree in Marketing, Business, or a related field.

· 3–4 years  of proven experience in  PPC management and paid advertising .

· Strong knowledge of  Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager , and related tools.

· Ability to manage multiple campaigns across different channels.

· Analytical mindset with strong attention to detail.

· Proficiency in Excel/Google Sheets for data handling and reporting.

Preferred:

· Experience with remarketing, audience segmentation, and lead generation campaigns.

· Google Ads or Meta Blueprint Certification is a plus.

· Knowledge of programmatic or display ad platforms is an advantage.

What We Offer:

· Competitive compensation and incentives.

· A collaborative and data-driven work environment.

· Opportunity to lead and grow within the digital marketing function.

· Exposure to national and international ad campaigns.

Interested candidates are requested to apply with latest resume, current salary, expected salary, notice period.

HR TEAM
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