Digital Marketing Executive

United Alliances is a growing company providing professional services in virtual assistance, insurance support, and business operations. We are looking for a creative and performance-driven  Digital Marketing Executive  who can manage our social media presence, design high-quality posts in Canva, and run paid marketing campaigns for lead generation and growth.

Job Summary
As a Digital Marketing Executive, you will be responsible for creating and managing social media content, designing posts and ad creatives using Canva, and executing performance marketing campaigns across platforms like Meta (Facebook/Instagram) and Linked In. This role requires a balance of creativity and analytics, with a strong focus on generating leads and improving campaign performance.

Key Responsibilities -  Social Media Management
Plan, manage, and publish content across  Instagram, Facebook, Linked In & Others
Create monthly content calendars and ensure consistent posting
Write engaging captions, hashtags, and post descriptions aligned with our brand tone
Maintain brand consistency across all social media platforms

Canva Design & Creative Production
Design professional social media posts, banners, and ad creatives using  Canva
Create multiple variations of creatives for A/B testing
Work on brand-aligned templates, layouts, and campaign visuals
(Bonus) Create short videos/reels using Canva

Paid Ads & Performance Marketing
Plan, launch, and optimize  Meta Ads (Facebook/Instagram)
Manage performance marketing campaigns for lead generation and retargeting
Run and optimize Linked In Ads  (preferred)
Track key performance metrics like  CPL, CTR, CPC, ROAS, Leads, Conversions
Execute A/B testing for ad creatives, audiences, and landing page strategies

Analytics & Reporting
Monitor performance using Meta Ads Manager, Linked In Campaign Manager, and analytics tools
Share weekly performance reports with insights and improvement suggestions
Continuously improve campaign results through testing and optimization

Required

Skills & Qualifications
Proven experience in  Digital Marketing / Social Media Marketing
Strong knowledge of Canva & Designing Creativity  (post design + ad creatives)

Experience with  Meta Ads (Facebook/Instagram)  including lead generation campaigns
Good understanding of performance marketing and conversion tracking
Ability to analyze ad data and improve results based on insights
Strong communication skills and ability to work independently

Preferred / Bonus Skills
Experience running  Linked In Ads
Basic knowledge of Google Ads (optional)
Experience in B2B marketing, insurance, or service-based industries
Basic SEO knowledge
Experience using scheduling social media posts

What We Offer
Opportunity to work with a fast-growing company
Long-term role with consistent work
Freedom to bring creative ideas and strategies
Performance-based growth opportunities

Job Type:  Full-time - Office