Digital Marketing Executive - Meta ads

Company Name:  IMS Group (Interactive Manpower Solutions Pvt. Ltd.)
Company Website:  
Division:  IMS nHance
Brand Website:

Job Title:

Digital Marketing Executive

Job Location:

Ahmedabad (Work from Office)
Timing:  Flexible (UK/US/AUS)

Job Overview
We are looking for a  Meta Ads Executive  to plan, execute, and optimize paid campaigns on Facebook and Instagram. The role involves driving lead generation, traffic, and conversions through data-driven paid social strategies while supporting top, middle, and bottom-of-the-funnel marketing initiatives.

Roles & Responsibilities
Plan, execute, and optimize  Meta (Facebook & Instagram) ad campaigns  for lead generation, brand awareness, and conversions.
Manage campaign setup including  audience targeting, creatives, ad copies, placements, and budgets .
Monitor daily performance metrics such as  CPC, CPA, CTR, ROAS , and optimize campaigns accordingly.
Conduct  A/B testing  on creatives, ad copies, audiences, and formats to improve performance.
Coordinate with content/design teams for ad creatives, banners, and videos.
Analyze campaign data and prepare  performance reports and insights .
Implement retargeting and lookalike audience strategies.
Stay updated with  Meta Ads policies, algorithm changes, and best practices .