Sr. Director, Product Marketing - SecOps

Basics

As a Senior Director of Product Marketing, you will be a key enabler for all facets of our go-to-market strategy as it pertains to our endpoint security solution portfolio. You’ll play a critical role on a quickly growing team with the opportunity to make a significant impact in a short period of time. You will be responsible for product messaging, positioning, sales and partner enablement, new product launches, revenue planning, and collaboration with the demand generation team.

You will be the “voice of the customer” in the way we present our products and solutions to the world.

Our ideal candidate will be creative, analytical, and extremely well organized, with a high level of attention to detail. You must have demonstrated experience creating interesting narratives out of complex topics, have excellent written and oral communication skills and the ability to influence and drive initiatives across cross‑functional teams.

This position follows the Company’s hybrid schedule which currently requires employees to work in the office at one of the following locations a minimum of three days per week:
Addison, TX;
Bellevue, WA;
Durham, NC;
Emeryville, CA; or Reston, VA.

• Be the voice of the customer and oversee the marketing of the security suite of products and solutions.
• Be the quarterback for the product & solutions go‑to‑market plan that aligns with the revenue goals and develop marketing assets and overall execution plan in support of major launches.
• Analyze the market, buyers, trends, industry‑specific problems, and competitors to create strategic positioning that differentiates Tanium in the endpoint security market.
• Identify target personas, understand their key business problems, and pain points, and articulate Tanium’s value proposition to drive desired outcomes.
• Work closely with product management, sales leadership, enablement, customer success, and marketing teams across all activities.
• Leverage strong content creation background to develop content, including sales tools, whitepapers, custom one‑sheets, event collateral, and thought‑leadership content.
• Collaborate with demand generation teams to execute targeted campaigns that drive pipeline.
• Partner with sales, product, and other stakeholders to facilitate feedback and drive continuous improvement of the product positioning, sales enablement tools, etc.
• Conduct market research, including buyer interviews to inform marketing content and create actionable insights.
• Present to customers, partners, and sales teams.

• BA or BS in Marketing or equivalent experience required.
• MBA strongly preferred.

• We are looking for someone excited to work in a fast‑moving, high‑growth company for an opportunity to drive revenue growth and advance your career.
• 10+ years minimum of experience in product marketing, solutions marketing, or outbound product management required.
• Experience crafting go‑to‑market strategy including pricing and packaging.
• Experience marketing an enterprise software solution to address cybersecurity issues.
• Experience at a business‑to‑business enterprise software company required.
• Experience understanding technology at a deep level and ability to translate to business needs concisely required.
• Experience developing presentations to customers, sales teams, and partners preferred.
• Solid experience in positioning work and writing marketing plans for complex products and/or market dynamics.

• Strong presentation skills are required. Must be comfortable speaking in front of all levels from entry‑level employees to the C‑Suite.
• You are a team player, knowing how to work well cross‑functionally to rally teams around your strategy and plans.
• You can balance both the art and science of marketing – having great creative intuition and an insatiable appetite for data and insights.
• Understanding of basic branding principles: brand identity, building equity, brand voice, etc. is a plus.
• You possess excellent business judgment; ability to prioritize independently, overcome blockers, create clarity, and move forward even in ambiguous circumstances.
• A profound sense of ownership and accountability is required along with the ability…