Vice President of Omnichannel Marketing

Vice President of Omnichannel Marketing

at Fogo de Chão

As Fogo enters its next phase of growth, we are seekingyata highly skilled, strategic, and results‑oriented Vice President of Omnichannel Marketing to own the full‑funnel guest experience and growth engine across digital and physical touchpoints.

This role is accountable for integrating Paid Media, digital experience, CRM & loyalty, marketplaces, and in‑restaurant digital hospitality into a single, cohesive system that drives traffic, trial, frequency, and guest lifetime value—while delivering a seamless, premium, and unmistakably Fogo experience.

The VP of Omnichannel reports directly to the Chief Marketing Officer and partners closely with Brand, Analytics, Technology, Operations, Finance, and agency partners. The ideal leader is a player‑coachkania capable Frü set vision and direction while remaining deeply fluent in execution, analytics, and cross‑functional delivery.

Key Responsibilities:

1. Omnichannel Strategy & Full‑Funnel Ownership

• Own the vision, strategy, and execution of Fogo’s omnichannel growth and guest experience across all digital and physical touchpoints.
• Ensure a seamless, hospitality‑led journey across awareness, consideration, reservation, visit, and post‑visit engagement.
• Translate brand strategy into lived guest experiences that feel premium, intuitive, and distinctively Fogo.
• Identify, prioritize, and sequence the highest‑value growth and experience opportunities across the full guest lifecycle.

2. Paid Media & Demand Generation Ownership

• Own Paid Media strategy and performance across channels, in partnership with agency.
• Be accountable for traffic and trial growth, efficiency, and incremental impact.
• Establish and enforce rigorous test‑and‑learn and incrementality frameworks across media investments.
• Partner with Finance, Analytics, and agency to inform channel mix, budget allocation, and reallocation decisions.
• Ensure Paid Media works as an integrated input to the broader omnichannel experience—not in isolation.

3. CRM, Loyalty & Lifecycle Marketing Leadership

• Lead the development, execution, and optimization of profitable CRM, loyalty, and lifecycle strategies.
• Drive trial, frequency, retention, and trade‑up through personalized journeys and rewards.
• Deeply understand how different guest segments respond to programs and offers.
• In partnership with Analytics and agency, define, test, measure, and optimize key success metrics, including:
  
  • Satisfaction and advocacy
• Ensure CRM and loyalty are fully integrated with Paid, Owned, In‑Restaurant, and Post‑Visit experiences.
• Oversee the creation, management, ազդեց and continuous improvement of guest‑facing platforms, including:
  
  • Marketplaces and digital front doors
  
  • In‑restaurant digital and hospitality technology
• Ensure platforms are user‑friendly, on‑brand, scalable, and aligned with guest and business needs.
• Develop and maintain dashboards demonstrating platform health, progress, goals, and opportunities.
• Where appropriate, build and communicate the business case for incremental investment.

5. Marketing Analytics, Insights & Investment Decisioning

• Champion robust marketing analytics and measurement in partnership with Data Science and Marketing Analytics.
• Ensure omnichannel initiatives are evaluated on incremental impact, not activity.
• Use insights to guide prioritization, tradeoffs, and investment decisions.
• Bring clear, actionable omnichannel performance narratives to the Executive Team and Board.
• Serve as a senior steward of Marketing’s measurement credibility.

6. Cross‑Functional, Field & Team Leadership puddle

• Serve as the connective tissue across Marketing, Brand, Technology, Analytics,abbit, Operations, Finance, and agency partners.
• Ensure omnichannel strategies are operationally realistic and adaptación‑enhance—not burden—the restaurant experience.
• Gain field engagement and support through education, clarity, and enthusiasm.
• Lead, mentor, and develop a high‑performing omnichannel organization.
• Foster a culture of hospitality, accountability, experimentation, and continuous improvement.
• Operate as a player‑coach—able to dive into detail and pull up to strategize.

Qualifications:

• Bachelor’s degree…