Market Strategy and Planning Manager

Manager of Market & De Novo Strategy – Solis Mammography

Work Location: Hybrid in Addison, TX

Work Hours: Full Time

At Solis Mammography
, our patient-focused culture is at the heart of every interaction. We deliver the care, compassion and high-touch experience that have made us a valued healthcare partner to the generations of women that we serve. As the nation's leader in breast health services, our commitment to providing excellence in patient care is realized at every level of our organization.

The Manager, Market & De Novo Strategy plays a pivotal role in identifying, shaping, and advancing Solis Mammography’s de novo growth pipeline. This position is focused on the front end of the de novo lifecycle—market strategy, trade area selection, site evaluation, and early-stage transaction execution. The Manager is accountable for building a robust, high-quality funnel of de novo opportunities and advancing them through internal approval and early transaction steps before handing off execution to Real Estate and Operational Implementation teams.

This role reports to the VP of M&A and works closely with Real Estate, Finance, Marketing, Operations, and external partners to ensure Solis expands into the right markets with the strongest strategic rationale and highest likelihood of success.

• Provide services and support for the following areas:
  • Market Strategy & Opportunity Development
    • Lead market-level analyses to identify priority growth regions using demographic, competitive, payor, and health-system data.
    • Build strategic trade‑area assessments and develop go/no‑go recommendations for leadership.
    • Maintain and evolve Solis’ market prioritization, demand forecasting, and competitive intelligence frameworks.
    • Create a forward-looking pipeline of de novo opportunities aligned with enterprise growth goals.
  • Trade Area & Site Identification
    • Conduct deep trade‑area analyses incorporating demand modeling, competitive mapping, referral landscape review, and adjacency opportunities.
    • Identify and recommend high‑potential trade areas and micro‑markets for Solis expansion.
    • Evaluate individual site options (visibility, access, parking, competition, co‑tenancy benefits) and provide clear, data-backed recommendations to the Real Estate team for lease pursuit.
    • Refine Solis’ site evaluation scoring tools and market‑entry playbooks.
  • Transaction-Related Documentation
    • Own the creation and progression of de novo transaction documents including:
    • Investment cases and internal approval packages
    • Business cases with volume ramp assumptions
    • Physician services agreements (when applicable)
    • JV-specific documents for health-system-linked de novos
    • Coordinate with Finance and Legal to ensure transaction documents are complete and ready for leadership review.
    • Maintain ownership through internal approval and transaction readiness, then transition the project to Real Estate and Implementation for execution.
  • Cross-Functional Collaboration
    • Serve as the strategic business development point of contact with Real Estate and Implementation during handoff, ensuring all assumptions and market insights are understood.
    • Provide ongoing support and refined assumptions as needed during site negotiation or implementation, without managing downstream work streams.
  • Performance Lookbacks & Continuous Learning
    • Conduct post-opening strategic reviews (volumes vs underwriting, payor mix, competitive response) to strengthen future market targeting and site selection accuracy.
    • Maintain an enterprise knowledge base on the characteristics of successful Solis de novos across different market types.
  • Executive Communication & Leadership Support
    • Develop executive-level presentations and recommendations for leadership, partners, and the Board.
    • Support broader Business Development and strategic initiatives tied to market expansion, JV partnerships, and adjacency opportunities.

• Bachelor’s degree required.
• 3‑5 years of experience in management consulting, corporate development, real estate strategy, healthcare strategy, investment banking, or similar analytical/strategic role.
• Healthcare or multi‑site…