SR Brand Manager

We are seeking an experienced Senior Account Manager to lead and grow a portfolio of eCommerce-focused client accounts. This role is ideal for someone with digital agency experience who thrives in a client-facing environment and can confidently tell a brand’s story through data, strategy, and execution.

You will serve as the strategic quarterback for your accounts, owning relationships, aligning internal teams, and ensuring flawless execution across eCommerce channels, including Amazon, Tik Tok, social commerce, and direct-to-consumer platforms.

• Act as the primary senior point of contact for assigned CPG brand accounts
• Build trusted, long-term client relationships through strategic guidance and proactive communication
• Lead recurring client meetings, business reviews, and performance presentations
• Translate complex performance data into clear, compelling narratives and recommendations
• Own account-level eCommerce strategy across marketplaces and digital sales channels
• Guide clients on best practices across Amazon (1P & 3P), Tik Tok Shop, social commerce, and emerging platforms
• Partner with internal teams to execute against content, media buying, promotions, and optimization roadmaps
• Drive improvements in conversion rates, traffic efficiency, and overall account profitability

• Collaborate with media teams on paid media strategy, optimization, and performance insights
• Oversee content strategy, including listings, A+ content, storefronts, and brand storytelling
• Ensure alignment between brand voice, creative execution, and performance goals

• Analyze KPIs, sales trends, and channel performance to identify growth opportunities
• Proactively surface upsell and expansion opportunities across services and channels
• Support brand expansion initiatives, including bundles, gift sets, and unique product offerings

• Bachelor’s degree in Communications, Marketing, Business, or a related field
• 4+ years of experience in a digital agency environment
  , preferably supporting CPG or eCommerce brands
• Proven experience managing client relationships in a customer-facing role
• Strong background in eCommerce sales channels (Amazon, Tik Tok, social commerce, DTC, etc.)
• Excellent presentation skills with experience leading executive-level conversations
• Exceptional written and verbal communication skills
• Professional experience working with social media platforms and digital marketing initiatives

• Deep understanding of eCommerce fundamentals, including:
• Conversion rate optimization (CRO)
• Media buying and performance marketing
• Content optimization and storytelling
• Marketplace algorithms and retail media
• Experience working cross-functionally with media, creative, analytics, and operations teams
• Strong storytelling ability combining data, insights, and brand narrative into clear recommendations

• Clients view you as a trusted strategic partner, not just an account manager
• Accounts show consistent growth across sales, efficiency, and channel expansion
• Internal teams are aligned, informed, and executing efficiently under your leadership
• You proactively identify opportunities that drive incremental value for both clients and CPGIO

• Be part of a fast-growing, premium digital agency focused on CPG eCommerce
• Work with innovative brands and cutting-edge eCommerce strategies
• Competitive compensation packages
• Ongoing training and professional development
• Clear career growth opportunities as the company scales
• Collaborative, high-performance culture that values ownership and impact