Social Media Lead Organic

Social Media Lead (Organic + Paid Amplification) – JOUD Coffee

Location: Abu Dhabi, UAE

Type: Full-time

Language: Arabic & English (Arabic is mandatory)

Build the social presence of a UAE homegrown brand scaling fast. JOUD Coffee is built on Hospitality, Generosity, and Community—has grown to 18 outlets as a homegrown UAE brand. We’re raising the bar on storytelling, craft, and cultural relevance: premium, warm, and unmistakably JOUD.

• Social strategy & brand voice (Instagram-first)
• Own the organic social strategy and channel identity: content pillars, tone, narrative, and “premium but warm” looks.
• Build the editorial calendar tied to launches, seasonal moments, and brand building.
• Establish JOUD’s social standards; what we post, what we never post, and why.
• Creative direction & content machine: write and lead briefs for reels, stories, carousels (hooks, scripts, storyboards, shot lists). Raise the bar on creative taste, pacing, visuals, copy, and cultural fluency. Partner with videography/design resources for consistent output.
• Community & brand care (Arabic-first): set tone for community management (warm, respectful, fast). Build escalation workflow with operations for complaints/issues.
• Platform foundations & paid amplification (quiet excellence): set up account ecosystem; keep reporting clean; run and optimize paid amplification for key moments, including creative testing and audience strategy.
• Leadership & operating cadence: lead and coach a Social Media Executive; build repeatable workflows (briefs → production → approvals → scheduling → reporting → iteration); report weekly insights.

• JOUD has a clear, recognizable social identity and consistent cadence.
• Content quality rises—stronger hooks, higher retention, more saves/shares.
• Community response standards are tight and on-brand.
• Paid amplification works reliably (clean setup, measurable improvement, better learning loops).

• Strong organic social leadership for a premium brand (hospitality/retail/lifestyle preferred).
• Excellent Arabic writing & tone, and strong English (Arabic is mandatory).
• Strong creative judgment (spot “off” instantly).
• Hands‑on experience with Business Suite/Ads Manager, access management, and running paid social campaigns (awareness → retargeting → conversion).
• UAE cultural fluency (authentic vs cringe instincts).

• CV / Linked In
• Links to accounts you’ve led + 3–5 examples you’re proud of
• Short note answering:
• “What does premium-but-warm social feel like to you?”
• “Describe one time you improved a brand’s social performance—what changed and why?”

Role Level: Mid-Level | Work Type:
Full-Time | Country:
United Arab Emirates | City:
Abu Dhabi | Company Website:  | Job Function:
Sales | Company Industry: Food and Beverage Services