Marketing Specialist

We are seeking a creative and detail‑oriented Marketing Specialist to support the planning, execution, and optimization of marketing initiatives for PR, events, and brand communication projects. The ideal candidate will possess strong analytical skills, a passion for storytelling, and the ability to create compelling content that enhances brand visibility across multiple platforms.

• Assist in developing and implementing marketing strategies aligned with business and client objectives.
• Support the planning and execution of integrated marketing campaigns for events, PR activations, and brand initiatives.
• Conduct market research to identify trends, competitor activities, and opportunities for brand growth.
• Produce engaging content for social media, websites, email campaigns, and promotional materials.
• Manage and grow social media channels, ensuring consistent brand voice and performance tracking.
• Support the creation of marketing collateral including brochures, presentations, event materials, and newsletters.
• Monitor campaign performance using analytics tools and prepare regular reporting on KPIs.
• Suggest optimization opportunities to enhance ROI and engagement.
• Collaborate with internal teams to ensure marketing deliverables meet project timelines and quality standards.
• Assist with promotional plans for events, press launches, and client activations.
• Coordinate with media partners, influencers, and suppliers to support campaign goals.
• Support onsite event marketing activities including branding, photography coordination, and live social posting.
• Maintain marketing calendars, timelines, and asset libraries.
• Coordinate with external vendors including designers, printers, and digital agencies.
• Ensure brand guidelines are consistently followed across all communications.

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• 5 years experience in marketing, preferably in PR, events, media, or agency environments.
• Strong writing, editing, and content creation skills.
• Proficiency in digital marketing tools and platforms (e.g., Meta Business Suite, Google Analytics, email marketing tools).
• Familiarity with design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Excellent communication, organization, and project management abilities.
• Ability to multitask, work under pressure, and meet tight deadlines.
• Creative thinker with a proactive approach to problem‑solving.