Marketing Officer

Responsibilities

• Develop, implement, and manage the company’s social media strategy.
• Create high-quality, engaging content aligned with the company’s brand, values, and objectives.
• Monitor social media channels, respond to comments/messages, and engage with followers to build community.
• Track and analyze social media performance metrics and report insights to improve engagement and reach.
• Maintain and update the company website and online platforms to ensure accuracy and consistency.
• Coordinate with graphic designers, photographers, and videographers for digital content creation.
• Assist in planning and executing digital marketing campaigns, including email marketing and online advertisements.
• Collaborate with internal teams to promote company initiatives, projects, and achievements online.
• Monitor industry trends and competitor activities to propose innovative ideas.
• Prepare monthly reports on social media performance, website traffic, and digital engagement.
• Use analytics to recommend improvements and strategies for audience growth.

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Proven experience in social media management and digital marketing.
• Strong written and verbal communication skills.
• Creative mindset and attention to detail for content creation.
• Ability to manage multiple projects and work collaboratively.