Strategic Marketing Lead — Ports Cluster

Core Responsibilities:

• Direct effective execusion of marketing strategies for the Cluster and each of its businesses.
• Provide guidance on cluster’s marketing plans, campaigns, initiatives and programs.
• Foster successful relationships with key enablers for Cluster and/or its businesses’ marketing and PR activities via open communication and responsiveness to issues affecting the strategic direction, reputation or meeting its objectives.
• Manage overall marketing services to protect the reputation of the cluster and consistently promote its services.
• Develop a customer‑centric culture in which team members are encouraged and empowered to develop integrated projects that demonstrate marketing excellence.
• Control budget and actual expenditure on marketing activities.
• Conduct market research to study industry best practices; latest channels, materials and tools; and propose new ideas in the cluster to promote products and services.
• Review cluster’s marketing content and the appropriate channels to attract customers.
• Prepare reports with regards to cluster’s marketing performance, current activities, bottlenecks and recommendation plans.