Manager - Social Media

Job Overview

Aldar Education is currently seeking a Manager - Social to support our growing family of owned and operated schools in the UAE. This is an exciting opportunity to join the highly successful Aldar family of schools and to help shape the future of Abu Dhabi’s leading school group.

• Strategy & Planning: Develop and implement comprehensive social media strategies aligned with overall marketing goals. Conduct audience, competitor, and platform research to inform content and campaign decisions. Set clear KPIs (reach, engagement, conversions, etc.) and use data to refine strategy. Support PREs by providing guidance through social media strategy, ongoing trainings, and report monitoring. Support People & Culture on employer branding efforts, devising strategies to enhance employee retention, and highlight best practice efforts.
• Content Creation & Curation: Plan and create platform-specific content (static, video, Stories, Reels, Lives, Threads, etc.). Work with designers, videographers, and copywriters to produce engaging and brand-aligned creatives. Curate user-generated content (UGC) and align with brand tone of voice. Manage media agency and schedule event coverage, video shoots, and maintain photo asset library.
• Channel Management: Manage day‑to‑day posting, scheduling, and community engagement across key platforms (Instagram, Facebook, Linked In, Tik Tok, You Tube). Maintain consistent brand voice across all platforms.
• Specific Duties: Conduct regular analysis of social media performance metrics against KPIs. Monitor competitors’ social media activities and trends for benchmarking. Provide ongoing training and advisory support to PREs on best practices. Coordinate with internal stakeholders to ensure employer branding initiatives are visible across channels. Plan and execute creative campaigns tailored to each platform’s format and audience. Supervise the creation of video and photography assets for events and campaigns.
  
  Curate, tag, and archive photo/video assets for ongoing use across AE schools. Respond to community comments, messages, and interactions in line with AE’s tone of voice. Optimise posting schedules to maximise reach and engagement. Ensure alignment of all content with brand guidelines, values, and tone.

• Minimum Qualifications: Bachelor’s degree in Marketing, Communications, Media Studies, or a related field.
• Proven track record of managing multi‑platform social media accounts (Instagram, Facebook, Linked In, Tik Tok, You Tube).
• Demonstrated success in growing engagement, reach, and conversions through strategic campaigns.

• At least 7 years’ experience in Social Media Management & Content Creation.
• Education or other service‑related industry experience preferable.

• Excellent English & Arabic language skills, written and oral.
• Work in a highly collaborative and effective manner, both independently and in cross‑functional teams.
• Very good at establishing professional relationships within and across company.
• Ability to roll up sleeves and get things done through taking calculated risks and experimenting with new solutions.
• Attention to detail with diligent follow up, and able to execute in a timely manner.
• Skilled in multi‑tasking and handling pressure.
• Organizational ability, of self and others.
• Capable of influencing people and talented in networking with cultural sensitivity.
• Great interpersonal skills.
• Ability to think strategically.
• Experience working with designers, videographers, and copywriters to develop content.
• Strong organisational and project management skills with the ability to manage multiple priorities.
• Excellent communication and stakeholder management abilities.
• Results‑oriented, data‑driven, and adaptable to fast‑paced environments.
• Collaborative mindset, with the ability to work effectively across central teams and schools.
• Ability to curate and repurpose user‑generated content while maintaining brand tone of voice.
• Proficiency with social media management tools (Sprout Social, Hootsuite, Buffer, Meta Business Suite).
• Strong understanding of analytics platforms (Google Analytics, Meta Insights,…