Specialist, Digital Channels & Communities; External Comms Dept

Specialist, Digital Channels & Communities (External Comms Dept.)

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• Community Management & Engagement:
  Build, manage, and scale active communities across platforms such as Twitter/X, Facebook, Linked In, Instagram, forums, and brand‑owned community hubs. Foster healthyoweit discussions қуруй, respond to inquiries in a timely manner, and maintain a positive and respectful environment.
• Content Creation & Communication:
  Develop and curate engaging digital content—text posts, articles, images, and videos—that aligns with brand messaging and campaign objectives while sustaining a consistent brand voice across all channels.
• Campaign Management:
  Plan, execute, and monitor digital marketing campaigns via email, social media, SEO/SEM, and other relevant channels.
• Analytics & Reporting:
  Track and analyze performance metrics using tools such as Google Analytics and social media insights to measure ROI and KPIs, then provide actionable insights and optimization recommendations.
• Cross‑functional
  
  Collaboration:
  
  Work closely with internal teams (marketing, product, customer support, sales) to ensure cohesive messaging and sells community‑feedback to product and strategy teams.
• Market Research:
  Conduct research on industry trends, competitor strategies, and audience needs to inform content creation and uncover new growth opportunities.
• Events & Programs:
  Organize and manage virtual events, contests, and ambassador programs to boost interaction and empower Cadillac advocates.

• Experience:
  
  Proven experience (typically 2‑5+ years) in social media management, online community management, or digital marketing.
• Technical
  
  Skills:
  
  Proficiency in social media platforms and digital marketing tools such as Google Analytics, Hootsuite, Mailchimp, Hub Spot, Figma or Canva for design. Basic knowledge of SEO, HTML/CSS, and web analytics is a plus.
• Communication:
  Strong written and verbal communication skills with the ability to craft compelling and user‑friendly content.
• Analytical Mindset:
  Strong analytical and problem‑solving skills, coupled with a data‑driven approach to decision‑making.
• Soft Skills:
  
  Creativity, empathy, attention to detail, strong organizational and project‑management capabilities, and an ability to collaborate in a fast‑paced environment.