Credit Card Campaign Manager

Overview

• Term: 12 months
• Job location
  :
  Abu Dhabi, UAE
• Project scope: Credit Card Campaign Manager (Campaign Management and Fulfillment)
• Division: Credit Cards and Payments
• Reporting: Head of Acquisition

Job Purpose: To manage end-to-end credit card campaigns, from conceptualization and execution to monitoring and fulfillment, ensuring alignment with business objectives, compliance requirements, and customer needs.

• Campaign Management
  • Develop and execute marketing campaigns to drive credit card acquisition, usage, and retention.
  • Design campaign mechanics, including offers, discounts, cashback, rewards, and seasonal promotions.
  • Collaborate with internal teams (e.g., Sales, Analytics, and Product teams) to ensure campaign objectives align with business goals.
  • Work with creative and media agencies to design promotional materials for digital, print, and on-ground channels.
  • Optimize campaigns based on performance metrics (e.g., response rates, conversion, ROI).
  • Oversee the delivery of campaign promises (e.g., cashback, gifts, rewards) to customers.
  • Manage vendor relationships for fulfillment processes, ensuring timely delivery.
  • Develop a robust system to track fulfillment SLAs and resolve issues promptly.
  • Work closely with the customer service team to handle queries and escalations related to campaign offers.

• Analysis and Reporting
  • Monitor campaign performance using tools and analytics platforms.
  • Create post-campaign reports detailing outcomes, learnings, and recommendations for future campaigns.
  • Analyze customer behavior to refine segmentation strategies and enhance campaign relevance.
  • Design and implement measurement frameworks needed for regular reporting and optimization across the entire acquisition pipeline including marketing, sales, channel, offer, campaign and product performance.
  • Review data models and algorithms to ensure fit-for-purpose in alignment with business objectives.

• Stakeholder Collaboration
  • Coordinate with compliance and legal teams to ensure all campaigns meet regulatory requirements.
  • Partner with IT teams to implement and test campaign-related systems and APIs. Partner with analytics and marketing teams to execute data-driven campaigns and implement required measurement frameworks to continuously improve campaign performance.
  • Manage budgets and ensure cost-effective execution of campaigns.

• Innovation and Continuous Improvement
  • Stay updated on industry trends and competitor campaigns.
  • Propose innovative campaign ideas and fulfillment strategies to differentiate the credit card offering.
  • Design and implement an initial first-party-data strategy to improve use of customer data to optimize campaigns and improve overall customer experience.
  • Provide guidance on implementing personalization across marketing touchpoints including digital campaigns, CRM campaigns, mobile app and website assets.

• Strong knowledge of credit card products and payment systems.
• Experience in marketing campaigns, project management, and vendor management.
• Analytical mindset with expertise in campaign analytics and ROI measurement.
• Excellent communication, negotiation, and problem-solving skills.
• Ability to work cross-functionally in a fast-paced environment.
• Proficiency in campaign management tools and CRM platforms.

• Bachelors degree in Marketing, Business Administration, or a related field (Masters preferred).
• 5-7 years of experience in credit card marketing or campaign management.
• Familiarity with banking regulations in campaign execution and fulfillment.