Social Media Marketing​/Content Writing Specialist and Graphic Designer

Job Title: Content Writer - Social Media Marketing

Job Type: Permanent

Job Location: Abu Dhabi, UAE

Content Creation:

• Create engaging and relevant content in English and Arabic for various digital platforms, including blogs, social media, websites, and email marketing campaigns.
• Determine how content should be packaged for new and existing consumers to induce them to take business actions.
• Determine the best distribution channel to deliver content to your audience.
• Ensure content aligns with the brand's tone, voice, and messaging guidelines.
• Conduct keyword research to optimize content for SEO.

Social Media Management:

• Content Strategy: Develop and execute a comprehensive social media content strategy to promote brand awareness, engage our target audience, and drive traffic to our digital platforms.
• Content Creation: Create engaging and visually appealing content, including posts, images, videos, and stories, that align with our brand identity and resonate with our audience.
• Community Engagement: Monitor social media channels, respond to comments and messages, and foster positive interactions with our followers while maintaining our brand's voice.
• Analytics and Reporting: Track and analyze key social media metrics to evaluate the effectiveness of campaigns and make data-driven recommendations for improvements.
• Campaign Management: Plan and execute paid social media advertising campaigns to increase reach and conversions, ensuring cost-effective results.
• Stay Current: Stay updated on the latest social media trends, tools, and best practices to keep our strategy innovative and effective.
• Develop and implement effective social media marketing strategies across platforms like Facebook, Instagram, Twitter, Linked In, etc.
• Create and schedule social media posts, graphics, and videos.
• Monitor and analyze social media performance using analytics tools to make data-driven improvements.
• Serve as the primary point of contact for assigned clients, fostering positive relationships.
• Understand client goals and objectives and develop customized digital marketing strategies to meet them.
• Regularly communicate with clients, providing updates, reports, and recommendations.
• Collaborate with PR and marketing departments to brainstorm and develop a variety of marketing materials.
• Excellent copywriting skills to plan, direct, design, and edit content that gets results.
• Collaborate with the team to develop comprehensive digital marketing plans for clients.
• Stay updated on industry trends, emerging technologies, and best practices to incorporate into strategies.

Analytics and Reporting:

• Conduct thorough audits to determine what content should be kept, edited, rewritten, etc.
• Monitor and analyze campaign performance metrics and generate insightful reports for clients.
• Use data to optimize marketing strategies and improve ROI.

Budget Management:

• Manage digital marketing budgets effectively, ensuring efficient allocation of resources.

Business Development:

• Market Research: Conduct thorough market research to identify potential business opportunities, target markets, and industry trends.
• Prospecting: Build and maintain a pipeline of prospective clients or partners through networking, cold calling, and outreach efforts.
• Relationship Building: Cultivate and maintain strong relationships with existing and potential clients or partners to understand their needs and propose tailored solutions.
• Proposal Development: Prepare and present compelling business proposals and presentations that effectively communicate our value proposition.
• Negotiation: Negotiate terms, pricing, and contracts with clients or partners to secure new business opportunities.
• Revenue Growth: Set and achieve business development targets and contribute to the overall revenue growth of the company.

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience required: 02 to 04 Years.
• Fluency in spoken and written English and Arabic.
• Strong written and verbal communication skills in both English and Arabic.
• Proven experience in content creation and digital marketing.
• Familiarity with social media platforms and advertising.
• Business Development Experience preferred.
• Knowledge of SEO best practices.
• Excellent client relationship management skills.
• Strong analytical and problem-solving abilities.
• Proficiency in digital marketing tools and analytics platforms.
• Creativity and a passion for staying up-to-date with industry trends.
• Experience in an Advertising/Marketing Agency is not required, but it is an added advantage.