Product Manager - Digital Projects

As a Digital & eCommerce specialist, you will play a key role in maximizing end-to-end Digital experience & boosting the channel shift to our digital touchpoints. This is an execution-focused role responsible for delivering high-impact end-to-end conversational booking & AI powered self-service flow enhancements powered by data insights and AI-assisted capabilities that improve conversion, revenue, and customer satisfaction.

This role requires an action-oriented digital specialist who applies an AI-aware, experimentation-driven mindset to website journeys including discovery, booking flows, content, personalization, search readiness, and transaction optimization. You will actively collaborate with cross-functional stakeholders including Product, Engineering, Data Science, UX, GEO/AIO/SXO/SEO, Payments, Commercial, and Loyalty teams to deliver measurable Digital outcomes.

• Owns one or more digital journey & or AI powered customer journeys for shaping the roadmap & executing seamless omni-channel experiences, aligned with business strategies and objectives. E xecutes digital product enhancements using AI-assisted insights, personalization signals, and behavioral analytics.
• Identify & drive business opportunities through consistently optimising Digital product capabilities and developing unique value propositions for digitization.
• Develop business analysis or value propositions, with inputs from wider business stakeholders, for digital investments and priorities in product development.
• Define & drive conversion funnels analytics, drop-offs, session replay, NPS metrics, to identify optimization opportunities and track product performance, through appropriate benchmarking & enabling innovative business solutions. Translate AI and data insights into prioritized backlog items and measurable product changes.
• Identifying friction points & opportunities by assessing end-to-end Digital experiences through a data-driven approach, understanding user interactions & to validate product features, problems and/or opportunities. Support implementation of intelligent search, dynamic content selection, and contextual recommendations. Ensure AI enabled digital capabilities aligns with governance, brand and compliance guidelines.
• Collaborate with UX teams to drive optimizations, to determine the ideal way to present features or offers and eliminate usability issues.

• 5+ years’ experience working in product management with strong analytical skills.
• Deep expertise in eCommerce or airline digital ecosystems, including & not limited to booking, payments, loyalty, self-service, merchandising etc.
• Experience working with agile methodologies in fast-paced consumer centric environment.
• Airline business specialist and knowledge with proven ability to drive solutions.
• Proven ability to collaborate cross-functionally, with strong communication, analytical and presentation skills, across commercial stakeholder teams, technology and UX verticals.
• AI-aware product executor, comfortable using AI assisted analytics & optimization tools.

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations.

In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more.

All this ties into Etihad’s ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!

Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.