Senior Digital Marketing Manager

Al Masaood Automobiles is looking for a Senior Digital Marketing Manager to lead the full digital strategy across our multi‑brand portfolio — Nissan, INFINITI, Renault, Auto Central, and Auto Leasing.

This is a high‑impact, commercially critical role, managing a large digital budget, driving measurable business outcomes, and championing digital transformation across the organization.

This position reports to the Head of Marketing and owns digital marketing performance end‑to‑end: strategy, budgeting, media, social, analytics, content, AI, and optimization.

To lead and execute the digital marketing strategy across all Al Masaood Automobiles brands, ensuring every digital investment delivers measurable ROI. The role manages all paid media, social platforms, CRM/precision marketing, content production, and data analytics — while driving innovation through AI, automation, and digital diversification.

• Lead the annual digital marketing strategy covering paid media, social, CRM, and content for all brands.
• Own and optimize a multi‑brand digital budget (20M+ AED) to maximize ROI and business impact.
• Track performance vs spend at channel and campaign level; ensure strategic agility.
• Align with OEM partners on media guidelines, co‑funding, and joint digital campaigns.

• Manage digital media and social agencies to deliver performance‑driven campaigns.
• Define and monitor KPIs (CPL, CPS, CTR, CVR, ROI) across all channels.
• Conduct monthly performance reviews and recommend optimizations or budget reallocation.
• Partner with data analytics to ensure accurate dashboards via CRM/CDXP, Qlik Sense, etc.

• Implement precision marketing using first‑party data, segmentation, and behavioral targeting.
• Connect data across the full funnel (campaign → lead → sale) to improve attribution and ROI visibility.
• Use insights to guide future spending, channel choices, and messaging strategies.
• Lead adoption of AI‑driven tools for automation, creative optimization, and reporting.
• Identify new platforms, digital tools, and technologies to expand reach and efficiency.
• Pilot digital innovation projects across creative, media, and analytics workflows.
• Benchmark digital standards against OEMs and global best practices.
• Set and deliver annual performance, efficiency, and ROI targets.
• Ensure financial discipline and data‑driven decision making.
• Collaborate closely with Marketing, Sales, CX, and IT teams to drive integrated results.
• Maintain a growth mindset and continuously upskill in digital, martech, and AI.

• Bachelor’s degree in Marketing, Digital Media, Business, or Data Analytics (Master’s is a plus).
• 10–14 years of digital marketing experience, with 3–5 years in a leadership role.
• Experience managing large budgets and multi‑brand ecosystems.
• Preferably from automotive, retail, or performance‑driven industries.
• Strong budget management and ROI optimization capabilities.
• Deep understanding of performance frameworks, attribution, and conversion funnels.
• Experience working with principal/OEM digital teams.
• Proven leadership in AI‑driven marketing, automation, and martech adoption.

Proficiency in:

• Google Analytics, Meta Business Suite, Google Ads
• CRM/CDXP systems & lead management
• AI marketing tools (Adobe Firefly, Jasper, etc.)
• Strong analytical, reporting, and presentation skills.

• Lead digital for some of the UAE’s major automotive brands
• Directly influence commercial outcomes and core retail performance
• Full budget ownership and strategic decision‑making
• A forward‑thinking team focused on innovation and digital transformation
• A role that drives visibility, growth, and real business impact