Data & AI Business Partner; SM&C

Job Title: Data & AI Business Partner (SM&C)

Sector
:
Strategic Affairs

Department
:
Data & AI Department

Section: Compliance & Quality Monitoring

Job Purpose

The Data & AI Business Partner (SM&C) acts as a strategic liaison between the Data & AI Department and the Strategic Marketing & Communications (SM&C) Sector. The role ensures the effective integration of data-driven insights, advanced analytics, and AI solutions to enhance marketing strategies, optimize communications effectiveness, and strengthen Abu Dhabi’s positioning as a global cultural and tourism hub. By understanding SM&C’s specific needs and translating them into actionable data and AI initiatives, the role drives innovation, campaign effectiveness, audience engagement, and evidence-based decision-making across all marketing and communications programs.

Key Responsibilities

Strategic Partnership:

• Serve as the primary point of contact between the Data & AI Department and the SM&C Sector.
• Align SM&C priorities with enterprise-level data and AI strategies.
• Identify opportunities for leveraging data and AI to improve marketing reach, brand awareness, and communications impact.

Data & AI Enablement:

• Translate business requirements into AI and analytics solutions in collaboration with Data Science and Analytics teams.
• Support the design, development, and delivery of sector-specific dashboards, campaign performance models, and audience insights reports.
• Promote adherence to data governance, quality, and responsible AI practices across the SM&C Sector.

Advisory & Engagement:

• Provide strategic advice to SM&C leadership on applying AI and analytics to measure campaign ROI, audience segmentation, media performance, and sentiment analysis.
• Build strong partnerships with internal and external communications stakeholders to embed data-driven decision-making.
• Act as a change agent, fostering adoption of AI and analytics within marketing and communications functions.

Performance Monitoring & Reporting:

• Monitor and report on the performance of SM&C-specific data and AI initiatives.
• Ensure timely submission of strategic reports and KPIs in line with enterprise reporting systems (e.g., ADPM, ECAS, ADEO).
• Provide insights and recommendations to support proactive leadership decision-making.

Qualifications & Experience

• Bachelor’s degree (master’s degree preferred) in Data Science, Computer Science, Business Analytics, Artificial Intelligence, Marketing Analytics, or a related field.

• 5 to 7 years’ relevant experience in data analytics, AI, or business partnering, ideally within government, marketing, communications, or media-related sectors.
• Demonstrated ability to translate business requirements into effective data/AI solutions.
• Proven track record in stakeholder management and cross-functional collaboration.
• Strong project management experience with the ability to deliver impactful solutions.
• In-depth knowledge of AI/ML applications, analytics, and data governance.
• Experience in developing reports and dashboards to support strategic decision-making.
• Familiarity with marketing KPIs (campaign reach, ROI, engagement, sentiment) and international benchmarks is an advantage.

Skills

• Excellent relationship management skills, with a strong ability to influence and partner with senior leaders and business stakeholders.
• Ability to collaborate effectively across teams and work in a matrix environment.
• A data-driven mindset with the ability to analyze complex data and translate insights into actionable business strategies.
• Proven ability to think strategically and develop long-term solutions.
• Proactive:
  Able to identify opportunities and act on them without constant guidance.
• Strategic Visionary:
  Thinks beyond the immediate project to identify long-term goals and challenges.
• Business-oriented:
  Always focused on how data and technology can drive business success.
• Strong Communicator:
  Able to clearly articulate complex concepts to both technical and non-technical audiences.