Manager - Digital Marketing

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Aldar Education is currently seeking a Manager - Digital Marketing. The Manager - Digital Marketing is responsible for setting and delivering Aldar Education’s digital marketing strategy across the full quality lead generation and enrolment funnel. The role owns digital performance end-to-end, ensuring high-quality lead generation, strong website performance, and measurable ROI. The role leads digital agency partners, maximises campaign output, and drives effective utilisation of Salesforce Marketing Cloud (SFMC) to support engagement, conversion, and enrolment objectives across the portfolio.

Aldar Education is the leading education group in Abu Dhabi. We provide inclusive and innovative learning that inspires and empowers communities. Aldar Education aims to be your employer of choice. We educate over 34,000 students across our group of owned and managed schools in Abu Dhabi and Al Ain, and as we grow, so does our need for highly skilled, inspirational, and dedicated school leaders and employees across the group.

Working collaboratively, our purpose is to empower the next generation to shape our future, directly supporting the educational goals of Abu Dhabi’s government. Today, Aldar Education’s efforts are guided by the Abu Dhabi Economic Vision 2030 plan, which aims to build a sustainable knowledge-based economy through premium education.

We are a “Great Place To Work” and currently employ over 1,400 teachers to deliver the English National Curriculum, the highly regarded American Massachusetts State Curriculum, and the prestigious International Baccalaureate Diploma Programme, all with an international dimension.

This is an exciting opportunity to join the highly successful Aldar family of schools and to help shape the future of Abu Dhabi’s leading school group.

• Develop and own creative and brand visual identity strategies aligned with brand, marketing, and enrolment objectives
• Act as custodian of brand visual identity, ensuring consistency, quality, and evolution across all schools and platforms
• Lead the delivery of creative programmes from concept through execution across digital, video, motion, print, and on-ground environments
• Lead, manage, and develop a team of Creative Officers supporting school-level and HQ-led initiatives
• Lead the localisation, adaptation, and rollout of HQ-led brand identities, creative frameworks, and campaigns across schools
• Ensure creative strategy and execution are informed by research, insights, and performance data
• Drive creative excellence, governance, and continuous improvement across all assigned activity

• Develop and evolve brand visual identities, sub-brands, and creative systems grounded in research, insight, and data
• Own and maintain brand guidelines, toolkits, and visual standards, ensuring clarity and consistent adoption
• Lead creative ideation, concept development, and storytelling across campaigns, launches, and key initiatives
• Oversee video development, motion graphics, animation, and multimedia storytelling across platforms
• Lead the development of HTML banners, dynamic creative assets, and digital ad formats in collaboration with digital teams
• Oversee the development and rollout of creative assets including digital content, social assets, print collateral, OOH, event branding, and school environments
• Translate HQ-led creative frameworks and campaigns into effective, high-quality school-level executions
• Provide creative direction, quality control, and performance feedback to Creative Officers
• Brief, manage, and quality‑control external creative agencies and production partners as required
• Partner closely with Brand, Digital, and Communications teams to ensure integrated execution and alignment
• Support creative delivery for open days, enrolment campaigns, launches, and key school milestones
• Identify opportunities to elevate creative quality, storytelling, and innovation across schools and platforms

• Bachelor’s degree in Marketing, Digital…