Social Media Executive

Job Summary

The Social Media Executive is responsible for daily content scheduling, audience interaction, and platform management across all social media channels.

1. Content Scheduling & Publishing

• Post daily content across all social media platforms according to the content calendar.
• Coordinate with designers and videographers to ensure timely delivery of required visual assets.
• Write engaging and brand-appropriate captions and hashtags in English and Arabic.

2. Community Management

• Monitor and respond to comments, direct messages, and mentions in a professional and timely manner.
• Escalate sensitive inquiries or customer service concerns to the sales department.
• Engage with followers and relevant communities to build a positive brand presence.

3. Platform Monitoring & Insights

• Track key performance metrics across platforms.
• Provide regular performance reports to the Social Media Manager with observations and suggestions.
• Stay up to date with trends, hashtags, and platform updates.

4. Campaign Support

• Assist in the execution of paid and organic social media campaigns.
• Support influencer collaborations and user-generated content promotions.

Participate in brainstorming sessions for content ideas, seasonal campaigns, and new formats.

Education
:
Bachelor’s degree in marketing, Media, Communications, or a related field.

Experience
: 1–2 years of experience managing social media platforms.

• Strong writing and communication skills with attention to tone and detail.
• Familiar with Instagram, Facebook, Tik Tok, Linked In, and platform management tools.
• Basic understanding of social media analytics.
• Creative mindset, team player, and highly organized.
• Basic design or video editing skills is a plus.