Marketing & Business Development Specialist

Responsibilities

• Maintains compliance with organization's policies, as well as established practices, protocols, and procedures of the position, department, and applicable professional standards.
• Develop relationships with prospective members, organizations and businesses, while maintaining existing relationships.
• Contribute in development, improvement, and influence of a passionate business development and service culture within the company.
• Actively participate in online and offline outreach, attend community events, networking, meetings and other effective lead generation and relationship building activities.
• Collaborate with Learning and Development, Marketing, other departments, and peers to build and deliver initiatives and service resources to front-line staff.
• Help develop training programs for the organization business development teams.
• Stay informed on major community development issues that potentially impact our patient uptake and identify solutions to meet the demands.
• Assist in developing motivational business development and marketing material that impacts the business.
• Visit and support each branch location on a frequent and regular basis.
• Identify and cultivate current and new relationships with clients, corporations, and centre of influence individuals.
• Enhance already existing relationships with the company and make new ones, to acquire stronger relationships and referrals.
• Contribute to the team environment and become an influential team member.
• Communicate and educate individual stakeholders on the benefits of working with a SEHA.
• Continue to embrace education and self-improvement.
• Maintain a strong community presence via networking, events etc.
• Utilize various customer sales methods on a daily basis (cold calling, presentations, etc).
• Create, manage, and prioritize a pipeline of current prospects and existing customers at all times.
• Clearly understand, support, and develop the business development process from identification of leads to the execution of contracts to ongoing support of the accounts while working in conjunction with the project management, IT, and operations teams.
• Develop effective revenue-generating business development opportunities.
• Regularly provide field-originated market intelligence and feedback to the Operations team regarding trends, industry needs, and customer preferences that assist in marketing and planning of initiatives to develop both new and existing.
• Perform Macro-Environmental Analysis (PESTEL), Forecasts and other analyses as deemed necessary.
• Meet personal and teams targets.
• Performs all other assigned duties.