Marketing Strategist, Enrollment

** Role Overview**
* ** Relationship manager →
** build and maintain strong, collaborative partnerships with key stakeholders in Enrollment, Advancement and university leadership.
* ** Subject-matter translator** → someone who develops deep knowledge of either Enrollment or Advancement so they can speak both “languages” (Marketing + Enrollment/Advancement).
* ** Strategic antenna** → spotting opportunities, gaps, or pivots because they understand the goals and pressures of their assigned division.
* ** Bridge-builder** → creating intentional pathways for collaboration between Marketing’s creative/PM teams and Enrollment/Advancement teams.
* ** Partner to the PM** → they handle the
* what and why* (strategy, relationship, goals), while the PM handles the
* how and when* (project execution, timelines, deliverables).
** Core Responsibilities
*** Serve as the primary point of contact for assigned business area(s), managing day-to-day communication and requests.
* Develop deep expertise in business area(s) priorities, culture, and metrics of success.
* Contribute to annual and ongoing marketing planning by identifying opportunities for growth, alignment, and impact.
* Evaluate live campaigns and recommend pivots or adjustments to maximize results.
* Surface opportunities for new campaigns that advance business area priorities
* Partner with project managers to oversee the execution of marketing initiatives, ensuring deadlines and goals are met.
* Map and maintain visibility of current marketing initiatives to create a clear, shared picture of activity across the university.
* Facilitate collaboration between Marketing and Enrollment/Advancement, ensuring stakeholders feel heard while championing Marketing’s best practices.
* Monitor campaign performance, analyze data, and share insights that inform continuous improvement.
* Ensure all communications align with ACU’s brand promise and institutional priorities.
** Focus Area:
Enrollment
** The Marketing Strategist for Enrollment champions prospective student-focused initiatives, serving as the primary marketing partner to the Enrollment team. By developing deep subject-matter expertise in recruitment goals and student decision-making, the strategist ensures marketing efforts are impactful, aligned, and continuously improving. Enrollment-centric responsibilities include:
* Develop expertise in Enrollment priorities, audiences, and success metrics to serve as a trusted advisor.
* Partner with the Enrollment team to bring visibility and alignment to all prospective student-focused marketing activity.
* Manage campaigns that support recruitment and yield, including digital ads, social media, viewbooks, print collateral, acceptance packets, email campaigns, etc.
* Identify opportunities to enhance existing efforts and propose new campaigns, tools, or collateral that strengthen the prospective student experience.
* Monitor enrollment trends and campaign performance to recommend strategies and adjustments that increase engagement, applications, and yield.
** Qualifications
* ** Bachelor’s degree in marketing, communications, or related field.
* 2-4 years of experience in marketing, account management, or higher education.
* Strong organizational skills with the ability to balance multiple priorities.
* Excellent communication, presentation, and relationship-building abilities.
* Comfort with ambiguity and a builder’s mindset, able to help develop new processes and roles in real time.
* Knowledge of digital marketing tools, CRM, and analytics platforms preferred.## Each Marketing Strategist is paired with a Project Manager. Together, they function as a strategic and executional team:
* ** The Marketing Strategist
** owns the
* strategic relationship
* with stakeholders, becoming a subject-matter expert in either Enrollment or Advancement. They identify opportunities, shape campaign direction, and ensure Marketing’s work supports institutional goals.
* ** The Project Manager
** ensures effective execution of initiatives, managing timelines, resources, and deliverables in partnership with creative, content, and digital teams.

This partnership provides stakeholders with proactive marketing…