Assistant Store Manager

Cotswold Outdoor Group

This range is provided by Cotswold Outdoor Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Looking for a new opportunity in retail? Want to build your skills, support a great team and help customers feel welcome?

As an Assistant Store Manager you’ll contribute to leading that team. You’ll help to make the store a friendly place where customers can get expert advice and the right equipment for their adventures.

We’re home to three incredible brands:
Cotswold Outdoor, Runners Need, and Snow+Rock, and we stock some of the best outdoor names out there, from Patagonia, The North Face, and Rab to Garmin, Brooks, and Hoka, and much more.

But we’re about more than just great gear. Alongside supporting adventurers, we’re also a destination for anyone who values style with substance. Many of our world‑leading brands have become fashion icons in their own right, blending technical performance with contemporary design. Whether it’s premium outerwear for the city or high‑performance kit for the mountains, our mission is to deliver exceptional products and service while promoting sustainability and a deeper connection to the outdoors.

• Drive high performance by coaching your team through daily operations including stock management, cash handling and store safety
• Lead by example, motivating your team to deliver expert service and hit performance targets
• Help create an inclusive, welcoming environment where every customer feels valued
• Step up to lead the team in the Store Manager’s absence
• Maintain a high standard of presentation, keeping the store organised, inviting, and easy to shop in

• Have experience as an Assistant Store Manager and know how to get the best from a team
• Take pride in delivering outstanding customer service and helping people find the right products
• Understand the key parts of store operations, from stock and safety to visual standards
• Value being part of a supportive team that works together to bring out the best in each other

We know that to lead well, you need to feel supported. As an Assistant Store Manager you’ll be trusted to make an impact and we’ll make sure you’re rewarded for it. Here’s what’s on offer:

• Salary £28,250, plus a yearly bonus of up to £2,025
• 40‑60% discount on top outdoor brands across our stores
• 33 days holiday with the option to buy more
• Ongoing training and development, including leadership support and expert sessions from leading brands
• Free, confidential wellbeing support whenever you need it
• Extra savings on everyday spending like groceries, travel, gym memberships and more through our perks platform

Ready to take the next step in your retail career?
Apply today and start your journey with us.

• Mid‑Senior level

• Full‑time

• Management
• Retail and Sporting Goods Manufacturing